This post, originally posted on Rachel Thompson’s blog give actionable strategies that work for marketing your books. Feel free to read the whole post here.
I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Nothing, nada, oftentimes less than zero. They remind me of the college kid who walks into a final with a hangover and a broken pencil, hoping to pull the answers out of their you know where.
Unless you are a genius and your work is the best book ever in the history of the entire world (and if you think it is, you need a lesson in humility), you need to market your work. Trouble is, most writers have absolutely no idea where to start. Here’s just a quick smattering of the questions I receive in a given week:
- Isn’t marketing just a ‘buzzword’ that doesn’t really apply to me?
- Do I really need a blog? I’m too busy writing real books.
- Social media is stupid. It doesn’t sell books. Why bother?
- When should I start my marketing? I don’t even have a book yet!
I could write a book on these few topics alone (and I’m starting my marketing book for authors now, Tough Love for Whiny Writers, out by summer with Booktrope), but I’ll address these issues here now and give you some tips where to start.
WHO NEEDS TO MARKET?
You do. I do. Everyone needs to and in all likelihood, you already are and don’t even realize it. Do you talk about your book? That creates anticipation and expectation, aka marketing tactics. Share quotes or teasers? Also marketing tactics.
Marketing has been around since people started selling things and it’s not going anywhere, anytime soon. What IS marketing anyway? By definition, marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer (Source: KnowThis.com).
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