Facebook Engagement Bait News Feed Updates, New Fonts for Instagram Stories



social media researchWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore the Facebook “engagement bait” news feed updates, new fonts for Instagram Stories, and more breaking social media marketing news of the week!

Watch the Social Media Marketing Talk Show

If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, December 22, 2017. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

The Social Media Marketing Talk show will be taking a break for the holidays. Our next show will be on Friday, January 5, 2018.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Penalizes “Engagement Bait” Posts in the News Feed: Facebook will now demote posts from people and pages that use “engagement bait,” which is the attempt to manipulate Facebook’s news feed algorithm by boosting engagement to achieve greater reach. Facebook has reviewed and categorized “hundreds of thousands of posts” to inform a machine learning model to detect different types of engagement bait. (5:17)

Facebook will demote posts that use engagement bait to boost engagement to get greater reach.

Facebook will demote posts that use engagement bait to get greater reach.

Facebook announced that individual posts that use this tactic will now be shown less in news feed. It will also enforce demotions for pages “that systematically and repeatedly use engagement bait to artificially gain reach in News Feed… over the coming weeks.”

Instagram Tests Five New Fonts for Instagram Stories: Instagram seems to be testing five new fonts for Instagram Stories with users in Japan. They are reportedly being called Modern, Neon, Typewriter, Strong, and Classic; however, Instagram hasn’t officially announced nor confirmed any details about these possible new fonts. These new fonts were discovered by Matt Navarra. (23:58)

Instagram seems to be testing four new fonts for Instagram Stories with users in Japan.

Instagram seems to be testing five new fonts for Instagram Stories with users in Japan.

Facebook Rolls Out Custom Audiences for Users Lingering on Ads: There appears to be a new option to target a list of people who have “spent more time than usual viewing your display ads on Facebook and Instagram” within Ads Manager. Simply called Dwell, this new audience targeting option is an expansion of Dwell Time, which rolled out a few months ago and targeted people who have spent any time viewing your display ads on these platforms. This possible new custom audience option was first discovered by Matt Navarra. (25:51)

 Facebook now lets you target people who spent more time than usual viewing your ads.

Facebook now lets you target people who spent more time than usual viewing your ads.

Facebook Allows Users to React to Individual Parts of Videos: Facebook appears to be testing the ability to react to different parts of a video similarly to the way that reactions bubble up when rewatching Facebook Live videos. Facebook hasn’t officially rolled out this feature nor shared any details about it. This new feature was discovered by Matt Navarra. (28:25)

Facebook Tests Topics for Group Posts: Facebook is possibly testing the ability to add “topics” to group posts. Adding topics helps other members find the information they want and serves as a resource for the whole group. Per the screenshots provided, the list of topics can be found at the top of the Discussion tab in groups on mobile and on the right-hand column on the desktop. This new feature was discovered by Matt Navarra. (29:49)

Facebook Adds “Green Dot” Alert to Post Comments: In May, Facebook debuted a new “green dot” that appeared next to users’ names as an indication of who’s active and online now within Messenger. It appears that Facebook might be expanding this notification to post comments as well. (31:30)

Facebook might be expanding the green dot notification to post comments.

Facebook might be expanding the green dot notification to post comments.

Facebook Page Messages Found Inside Messenger: Facebook page messages can now be managed from inside the Messenger app, as well as the Page Manager app on mobile. The inbox can be accessed by clicking on your profile image. Messenger displays all of the pages you manage and you can click on each one to see its messages. (33:22)

Facebook Page messages can now be managed from inside the Messenger app on mobile.

Facebook page messages can now be managed from inside the Messenger app on mobile.

Facebook Rolls Out New Meetup Tools, Chat Features, and a Quick Way to Invite Friends to Groups: Facebook now encourages users in groups to plan in-person meetups with other members who are near them with a new Get Together button. Based on an image shared by Matt Navarra in a tweet, this new meetup option appears to be found in the text field for group posts along with the option to share a photo or video, create a poll, and more. (35:18)

Facebook may also be rolling out a button to quickly add friends and a number of new chat features to groups. These features were also discovered by Matt Navarra. Facebook hasn’t officially rolled out these possible new features nor shared any details about them.

Facebook may also be rolling out a button to quickly add friends and a number of new chat features to Groups.

Facebook may also be rolling out a button to quickly add friends and a number of new chat features to groups.

Twitter Shows Hashtag Insights in Real Time: Twitter hashtags may now show insights as you type. It appears that Twitter will suggest variations on hashtags and reveal which versions are trending and how many people have shared the hashtag within the past hour. This new tool was discovered by Matt Navarra, but hasn’t yet been officially announced by Twitter. (37:50)

Twitter hashtags will now show insights as you type.

Twitter hashtags may now show insights as you type. Twitter hasn’t yet officially announced this possible new feature.

Twitter Rolls Out Account Activity API for Powering Customer Service and Chatbots: Twitter launched a new enterprise-level API that will offer developers access to real-time activities such as tweets, @mentions, replies, and much more and help them power customer service tools, chatbots, and other brand engagement vehicles for Twitter. While the existing Twitter Account API also grants access to real-time Twitter activities, this new version is expanded to handle data from a larger number of accounts, multiple URLs, and support.

Twitter launched a new enterprise-level API for powering customer service tools, chatbots, and other brand engagement vehicles for the platform.

Twitter launched a new enterprise-level API for powering customer service tools, chatbots, and other brand engagement vehicles for the platform.

Facebook Officially Rolls Out Snooze for News Feed Posts: Facebook will launch a new Snooze feature, which gives users the option to “temporarily unfollow a person, Page or group for 30 days” over the next week. This feature was initially being tested in the U.S. earlier this year with different lengths of time and it will now be widely available.

Snapchat Launches Augmented Reality Developer Platform, Lens Studio: Snapchat’s new Lens Studio offers “a new way for anyone to create Lenses for the Snapchat community.” It’s a free desktop app for Windows and Mac and offers easy-to-use guides and tools.

Snapchat Debuts Branded Filters With Animated Graphics: Snapchat is rolling out a new type of branded filter that features moving text and graphics that can be overlaid on photos and videos. These new “animated filters” were introduced to users earlier this month and are now available to all advertisers in the U.S., Canada, the U.K., Germany, France, and Australia for their sponsored snap ads. Adweek reports that “in the coming months,” this feature will also include targeting by age, gender, time of day, and interest.

Twitter Displays Video Counts on All Video Tweets: Twitter announced that video counts will now be publicly displayed on both organic videos and video ads in tweets, but not on pre-roll ads. Marketing Land reports that Twitter counts a view once the video has played for at least 2 seconds while at least 50% is in view, in accordance with the Media Rating Council’s video viewability standard and notes that Twitter will combine earned and paid views in the overall view count for brand videos that run both organically and as a promoted video ad.

Facebook Introduces New Facial Recognition Tools: Facebook debuted new facial recognition tools “to help people better manage their identity on Facebook” and “help you detect when others might be attempting to use your image as their profile picture.” Using the same technology that automatically tags users in photos, Facebook will now notify users if their face is being used as someone else’s profile photo or found in any other images that have been uploaded to the site.

Facebook is also using this new facial recognition software to improve the alt-text tool for visually impaired users. Facebook will now include names when it describes what’s in a photo for people who use screen readers.

Instagram Launches Alpha Testing Program for iOS and Android Users: Instagram has been running a beta testing program open to Android users for the past few years and just announced the rollout of a new alpha testing program for both iOS and Android users. TechCrunch reports that this new program will offer “a different version of the app to testers than [the one that] is available to Beta testers” which means that users will get early access to experimental features that may never be released to the wider public.

Facebook Announces Updates to Video Distribution and Monetization: Facebook news feed ranking will give priority to video posts that have a strong repeat viewership and Watch Show pages that are linked to existing pages. In a Newsroom post, Facebook specified that videos from pages that people “proactively seek out” with search or directly going to a page week after week should expect to see greater distribution on the news feed.

Facebook is also rolling out more ways for larger publishers to monetize their video posts with new guidelines and limits around ad breaks rolling out in January and the adoption of pre-roll ads being tested in the Watch tab. To help creators and publishers, Facebook added a dedicated Ad Break Insights tab with two new metrics: Ad Break impressions at the video level and Ad Break CPMs at the video level.

Twitter Adds Support for App-Based Two-Factor Authentication: Twitter updated its platform security to allow users to use third-party authentication apps such as Google Authenticator, Authy, and 1Password instead of SMS to establish a two-factor login authentication for their Twitter account. TechCrunch reports that “all you need to get set up is a one-time verification from within your logged in about on the desktop using your mobile Twitter app, your phone’s camera, and a uniquely generated QR code to establish the connection between app and Twitter.”

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Source: Facebook Engagement Bait News Feed Updates, New Fonts for Instagram Stories

15 Top Websites to Find Free Images For Your Content Marketing



15 Top Websites to Find Free Images For Your Content Marketing

Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task. All the effort you are putting in selecting your search words seem to only yield images that either vaguely agree with your needs or are completely irrelevant. This can waste a lot of your time and get you really worked up.

If your job involves finding free images online on a regular basis, then having a free image directory would be a smart move. A free image directory allows you to easily and quickly access pictures that are not just relevant and top quality but add more meaning, taste, and eloquence to your message. And saves you hours.

Let me get you started on creating your own free image library. Below is a fairly exhaustive list of the best websites to find free images online:

1.  Picjumbo.com

First, there are no restrictions – you do not need to credit the author when using images from this website. New photos are uploaded every day and organized accordingly. They have amazing pictures with a wide range e.g. roads, food, fashion, wedding, technology, business etc.

The Top 15 Places to Find Free Images For Your Content Marketing

2.  Pexels.com

This is one of the largest free image directories. It has collated photos from many other free image sites and put them under one roof. So if you are in a rush, then this will work very well with you.

The Top 15 Places to Find Free Images For Your Content Marketing

3. Unsplash.com

A small one-column site that was built on tumblr. They post 10 fantastic images every ten days. No need to be registered. You can subscribe to receive photos directly into your inbox.

The Top 15 Places to Find Free Images For Your Content Marketing

4. Flickr.com

Besides the large collection of high quality photos, Flickr gives you the option of sharing and saving your photos. With it, you can organize all of your pictures and not worry about losing them. You can also edit your pictures. One thing that is encouraged when using someone else’s photo is to ensure that you link your picture to them. You will need to register as a member to be able to gain access to the variety of options offer by Flickr.

The Top 15 Places to Find Free Images For Your Content Marketing

5. FreePhotosBank.com

Easy to download photos. They focus more on abstract shots, architecture, landscape, nature, backgrounds and patterns etc. You do not any to create an account.

The Top 15 Places to Find Free Images For Your Content Marketing

6. FreeMediaGoo.com

You can credit them if you want to but you don’t need to. They upload high quality illustrations of backgrounds and many other photos. They have plenty of visual mediums you can choose from. Images have no restrictions.

The Top 15 Places to Find Free Images For Your Content Marketing

7. Creative Commons Search

is an online tool that allows you to find resources you can share, use, modify of remix. You can use find things to use for commercial purposes as well. No registration required. It is a convenient search engine. However you need to find out about the copyright terms of the image before using it.

The Top 15 Places to Find Free Images For Your Content Marketing

8. Picsearch.com

It is great it doesn’t offer a clear division for royalty-free CC images. It is a useful search engine especially for those who don’t know exactly what they are looking for. Picsearch will help your search by indexing pages for you.

The Top 15 Places to Find Free Images For Your Content Marketing

9. Pixabay

Here, photos are uploaded by users as in Creative Commons. You can search and sort your pictures. There are no image restrictions. It offers a range of high quality photos and thought to be one of the best internal search engine sites.

The Top 15 Places to Find Free Images For Your Content Marketing

10. Blogphoto.tv

Plenty of free images. The disadvantage is the loose image restriction that comes with it. In Blog photo, there is more than just getting you the photo you need. They offer resources such as templates, articles planners etc. to help you grow your digital footprint. In addition to that, there are articles published weekly as well as live interactive shows with media mogul to make you outstanding at whatever it is you are trying to achieve.

The Top 15 Places to Find Free Images For Your Content Marketing

11. Gratisography.com

For high quality photos with no image restrictions whatsoever, then this is the resource for you. These are high-resolution pictures taken by Ryan McGuire . You can find them on one page, not group. Just scroll down as the page loads and pick the one want. You are not required to credit the owner.

The Top 15 Places to Find Free Images For Your Content Marketing

12. Sxc.hu

There is a variety of image restrictions. However, they offer a massive selection of images covering a wide spectrum including abstract, events, architecture etc. You can share photos whenever and however you want. Sorting can sometimes be a little difficult. The good news is that the search tool is straightforward and getting what you need is simple and fast.

The Top 15 Places to Find Free Images For Your Content Marketing

13. DeviantArt

With over thirty million registered users, Deviant Art is the leading community in free image online communities. The work of photographers is under Creative Commons. You can use their images as long as you give them credit. There is wealth of high-resolution photos.

The Top 15 Places to Find Free Images For Your Content Marketing

14. Photodune

They offer the best picture at reasonably low price. They have a collection of over four million.  If you want your website to stand out then use Photodune.

The Top 15 Places to Find Free Images For Your Content Marketing

15. GettyImages

This is probably the largest place to find free images online. In one month they upload up to thirty five million photos. They have a wonderful collection of people and capture different activities so perfectly. If you want to get the picture, click on the icon on it and then paste the code onto your target page.

The Top 15 Places to Find Free Images For Your Content Marketing

These tools come in very handy whenever you are in need of a photo. You no longer have to hassle with Google trying a dozen keywords to find just one. These websites allow you access to a variety of relevant and high-resolution pictures.

Guest Author: Amy Cowen manages writers at Aussiessay.com. She is an essay writing professional with over 5 years experience. Also she is very enthusiastic about all marketing and social media tools that can help a lot in everyday life and work.

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Source: 15 Top Websites to Find Free Images For Your Content Marketing

How to Create Influencer Roundups: Tips and Tools for Bloggers



social media how toDo you want to improve your influencer outreach for roundup posts?

Wondering how to come up with a unique topic idea?

In this article, you’ll discover a four-step plan to create effective influencer roundups.

How to Create Influencer Roundups: Tips and Tools for Bloggers by Ann Smarty on Social Media Examiner.

How to Create Influencer Roundups: Tips and Tools for Bloggers by Ann Smarty on Social Media Examiner.

#1: Plan a Timeline for Your Roundup

Timing is everything. If you plan your influencer-driven content in time for the upcoming holidays, you’ll get a number of benefits including:

  • A better response from influencers: When the timing is right, people will be more willing to talk about the upcoming event or holiday.
  • More shares: People will search for new ideas for upcoming holidays, so catch their attention by giving them insights from multiple experts.
  • Easier planning: If holidays and events direct your content roadmap, you’ll be more in control of your future content plans.

The first step is to plan how you’ll integrate your influencer-powered content into your overall content roadmap. Here’s an example of my own content roadmap that includes big national holidays, professional days, weird/funny holidays, and annual industry events.

content calendar example

Notice how upcoming events inspire and direct my project ideas.

content calendar example

You can download a sample content marketing roadmap here.

To produce your influencer-powered content, you need to plan it months in advance. Start with the outreach and allocate enough time to put the roundup together, create visuals, and so on.

To determine the actual date when the piece needs to go live, use a tool like Google Trends. For instance, if you search for “pubcon” using the 2016 filter, you can see that interest spiked about a week prior to the event (which was held October 10-13, 2016), so that would be a good day to push the Publish button.

Google Trends keyword research

Here’s how you might time your content creation process, based on the above example:

August 1: Come up with the question to ask influencers. What will be the main topic of your roundup? (See the next section for tips on choosing a topic.)

August 7: Start working on influencer lists (using previous connections and finding new ones) and reach out with your question.

content plan for roundup blog post

September 1: Send customized follow-ups rather than automated ones (people receive too many of them). Follow up on Twitter, Facebook (if you’re connected on Facebook), or seek common connections who can follow up for you.

September 15: Put the article together and break it into logical sections/subtopics based on the contributions. Find the most powerful short quote in each answer to highlight it as a tweetable quote, which will tag each influencer in the tweets.

September 20: Design visual quotes and charts and come up with original secondary content assets (infographics, SlideShare decks, etc.). Here are a few useful visualization plugins to make this step easier.

October 3: Add any final touches (in case some influencers took longer to send in their contributions) and publish the piece. Send an email to all of the participating influencers (with their visual quotes attached; a different one for each contributor), letting them know about the published piece and encouraging them to share it on social media and comment.

content plan for roundup blog post

#2: Use Research to Identify a Popular Question

Your content roadmap will inform your topic. As with the earlier scenario, you might select a Thanksgiving-related topic and time it to the conference.

For an influencer roundup to be successful, you need to come up with a good core question that all of the contributors will be invited to elaborate on. This is where keyword research comes into play.

For instance, if you want to focus your roundup on just Thanksgiving, do keyword research around that topic in an effort to come up with an idea that meets the following criteria:

  • It’s interesting enough for influencers to want to provide a lot of input.
  • It hasn’t been covered a lot in the industry. You don’t want your article to be lost in the pile of other content that’s being published regularly.
  • It’s in high demand (many people are looking for the answer), making it more likely to trigger a lot of shares and references.

Serpstat is a great tool to perform keyword research for your influencer roundup. You get the biggest selection of key phrases and it lets you filter and play with the results to find something interesting. It’s available in both free and paid plans, which start at $19/month.

Serpstat keyword research

For a roundup, it’s helpful to enable the filter that forces queries triggering the People Also Ask box. You’ll get great insights into questions people ask on a particular topic.

Serpstat keyword research apply filters

The image below shows Google’s People Also Ask box in action. You can see popular questions on many specific topics, which will help spark ideas for an interesting topic for your roundup.

Google search People Also Ask

When you brainstorm your core question, keep these best practices in mind:

  • Choose a question that can’t be answered with a yes or no. Also avoid questions that limit the contributors; your aim is to get detailed responses.
  • The question should encourage influencers to share their personal experience because that’s the power of user-driven roundups: the collective sharing of authentic personal tips, case studies, stories, and more.
  • Your question may include some specific recommendations (like “Please add your favorite tools, screenshots, etc.”).
  • Look at what other bloggers in your niche do. For example, First Site Guide regularly publishes interviews with famous bloggers and do a great job picking intereating engaging questions

#3: Turn Collected Insights Into an Article

After you’ve contacted your influencers and collected their responses, you’re ready to create your article.

Choose a Format for the Content

While a Q&A format is the easiest way to put your article together, it’s not the best way for readers to digest the information. Many roundups contain a lot of valuable insights, but they’re lost in an unreadable format and fail to trigger an action. As a result, readers walk away with no useful information and no plan to implement.

So instead of dividing your roundup into illogical subsections based on your influencers’ contributions, come up with useful headings and combine several answers under one subheading.

For example, this roundup is easy to read because the information is organized in problem/solution sections rather than simply as a list of contributions from experts.

expert roundup post example

Offer Additional Ways to Consume the Content

Repurposing tactics can help you create diverse secondary assets to beautify your article and offer readers multiple options for consuming your content. Here are some examples:

  • Put the whole roundup into audio and create a podcast episode.
  • Turn those highlighted tweetable quotes into graphics and create a beautiful SlideShare deck with a tool like Haiku Deck. This SlideShare from TopRank Marketing is a great illustration of how to turn expert roundups into slideshows using clickable tweetable quotes on every slide:

as-slideshare-influencer-quotes

  • Turn your interview into a PDF and create a mobile-friendly flipbook using a tool like Flipsnack. Flipbooks create a better mobile reading experience because viewers can zoom in and swipe through pages easier. Here’s a PDF white paper that was turned into a flipbook with Flipsnack:

Flipsnack PDF example

Make the Most of Promoting Each Contributor

Your most valuable assets are your influential contributors. Do your best to bring them back to your page again and again. My secret is scheduling dozens of tweets as far as one year ahead, tagging each contributor. This way they will come back to that interview again and again, with each tweet they see in their Twitter notifications.

I use Drumup to effectively schedule recurring tweets because it gives a very convenient dashboard allowing me to use one-click schedule feature and add content to libraries for easier re-purposing in the future:

drumup schedule

Drumup allows to schedule lots of tweets with one click of a mouse

#4: Use Software to Develop Lasting Relationships With Influencers

One of the biggest mistakes that marketers make is focusing on the short-term benefits of a roundup. Influencer-driven content is well-known for its ability to bring a solid spike in traffic and social media shares. However, it’s not the biggest benefit of the tactic.

What really matter are the long-lasting relationships with the participating influencers. David Bain published a book based on the answers he collected from over 100 niche experts. He noted that “…many of those who took part have said to me, if I ever need anything, just ask. You can’t buy those sorts of connections.”

When you work on influencer-powered content, focus on the relationships you develop with industry influencers who will gladly help spread the word, participate in launching a new project, or contribute any time you need their help in the future. Influencer connections are among your biggest brand assets so they need to be treated as such.

To better organize your influencer outreach, you can use sales CRM software like Salesmate. Salesmate lets you record all of the contact details and notes for each influencer on a project basis, and then sync the data among the projects and team members.

Salesmate contact card

This information will give you a clear picture of:

  • People you or your team collaborate with on a regular basis
  • Which project/topic has worked best for particular influencers
  • Which outreach email has performed best in terms of getting new influencers on board or engaging them in promoting the piece

With the pipeline view, you can also set steps and incentives for your team to reach out to influencers. Salesmate offers a free 15-day trial to test drive the product. After that, you can get continued access for $12/month per user (when billed annually).

Salesmate pipeline

Conclusion

Influencer-driven roundups are a widely used marketing tactic but they’re so prevalent now that they’re slowly losing their vibe. Influencers are overwhelmed with requests to contribute and readers are getting tired of seeing yet another expert roundup.

Collaborating with industry influencers on creating content can still be effective if you take the time to do it well. You need to improve your influencer outreach process, time your roundup properly, come up with a unique topic idea, and brainstorm an original format.

What do you think? Do you do roundup posts? Which of the tactics above will you use? Please share your thoughts in the comments below.

Discover a four-step plan to create effective influencer roundups and improve your influencer outreach.

 

Source: How to Create Influencer Roundups: Tips and Tools for Bloggers

7 Metrics to Audit Your YouTube Channel



social media how toDo you know if you’re reaching your goals on YouTube?

Wondering how to analyze the effectiveness of your YouTube content and strategy?

In this article, you’ll discover seven metrics to watch when assessing the performance of your YouTube channel.

7 Metrics to Audit Your YouTube Channel by Jeremy Vest on Social Media Examiner.

7 Metrics to Audit Your YouTube Channel by Jeremy Vest on Social Media Examiner.

 

What Is a YouTube Audit?

Audits may not be the sexiest thing on the planet, but all of the optimization in the world would be for nothing if you can’t measure the success of your YouTube presence. Most people think it’s enough to just mentally keep track of things like subscribers and views, but the real masters of the platform perform deep audits on a regular basis.

Deep audits have a way of revealing hidden tricks and details in the YouTube algorithm. You never know when you might find a pattern you can emulate in the future to give your YouTube channel an edge. Audits also give you an opportunity to step back from your content and take an objective look at what’s working and what’s not.

YouTube analytics

To begin, start tracking your YouTube metrics over time. After you collect enough data to detect trends, see if you can find patterns that point out why your metrics went up or down. Over time, you can adjust your channel optimization and content to grow your YouTube channel.

#1: Determine How Many Subscribers Are Watching Your Content

Whether you have a million subscribers or a hundred, you need to know what content interests and engages them. Most people are laser-focused on getting more subscribers, but what’s the point of growing your subscriber base if people aren’t watching and engaging with your content?

Your number-one priority should be creating content that connects with your audience and provides value to them. The subscribers-to-views ratio can help you determine how well your content meets that goal.

This ratio also boosts your channel from an algorithmic perspective. Videos that receive 20% of their subscriber count in views in the first 48 hours will continue to perform well throughout their lifetime (which is also a good reason to post on a regular schedule).

To find the subscribers-to-views ratio in Creator Studio, go into the dashboard and make sure it’s set for the last 28 days. Then compare the number of views against the number of subscribers to calculate the subscribers-to-views ratio. This ratio will give you an idea of how active your subscriber base is.

YouTube analytics calculate subscribers to views ratio

Tip: You can also calculate these ratios as percentages. If you’re not a math whiz, the free online percentage calculator can help.

percentage calculator

#2: Find Out What Content Generates the Most Engagement

Now that you have an idea of how many subscribers are actually watching your videos, you can analyze engagement, which is the number of likes, dislikes, comments, and shares.

Engagement factors into the algorithm because YouTube is all about what interests people. If a video generates a lot of comments, that’s probably because people find it intriguing. Frequently shared videos are clearly content that people enjoy and want to spread around. Likes and dislikes indicate emotional engagement because, if nobody cares, nobody clicks either one.

If you can get a sense of what topics, styles, and delivery generate engagement, you can repeat those factors to get more engagement in the future and perform better in the algorithm.

To determine the views-to-engagement ratio, select Overview under the Analytics tab in Creator Studio.

YouTube analytics overview

Add up the stats for likes, dislikes, shares, and comments. Then calculate the ratio of engagements to views.

YouTube analytics calculate engagement to views ratio

You can also calculate this percentage for individual videos to see which ones spur the most engagement. Based on your findings, you might create videos on similar topics for increased engagement in the future.

#3: Measure Organic Views

Organic views are video views that weren’t generated via paid advertising. If you haven’t run any paid advertising on YouTube, this metric is simple to figure out: all of your views are organic views.

But if you’re a brand or small business or even an ambitious YouTuber who has run some pre-roll ads or other advertising to promote a video, it’s important to figure out how much of your traffic has come from organic views. This metric indicates how well your channel is performing in the algorithm.

If you’ve done some advertising, seeing your organic views is still pretty easy. In Creator Studio, select Traffic Sources under Analytics.

YouTube analytics traffic sources

Next, select the Traffic Source checkbox (so that all sources are selected) and then clear the YouTube Advertising checkbox. What’s left over is your organic view count.

YouTube analytics traffic organic

#4: Track How Long Viewers Are Watching Your Videos

Watch time is among the most important metrics for your YouTube videos. The algorithm looks at watch time to gauge how well your videos sustain people’s interest. Hopefully, the watch time of your videos is increasing. Of course, you have to know your watch time to improve it.

To find this metric in Creator Studio, go to Analytics > Watch Time Reports > Watch Time.

YouTube analytics watch time

You’ll then see a graph that shows the general trend in watch time. If watch time is going down, you might change your content to get people to stick around to the end of your videos or experiment with longer videos.

Select other options to see different charts as well.

YouTube analytics watch time

#5: Find Out How Often Your Videos Are Suggested

Getting your videos suggested next to videos with large view counts from large YouTube channels is a way to accelerate the growth of your channel. As part of your auditing process, keep track of which videos in your topic area are often suggested so you can try to match their success.

You also need to keep track of how often your videos appear as suggested videos. In Creator Studio, go to Analytics > Traffic Sources > Suggested Videos.

YouTube analytics traffic suggested videos

#6: Discover Which Videos Have the Highest Audience Retention

We’ve already talked about the importance of watch time, but part of that is the percentage of the videos that your audience watches before they click away. This metric is known as audience retention.

To find it in Creator Studio, go to Analytics > Watch Time Reports > Audience Retention. Below the graph that shows your overall channel’s audience retention, you can see the audience retention for individual videos including the percentage watched for each video on the far right.

YouTube analytics retention

By studying the videos that attain the highest audience retention, you can gauge which topics and styles perform best and repeat those in the future.

#7: Measure Views via YouTube Search

YouTube is the second-largest search engine in the world. Especially in the early stages of your YouTube channel (when you don’t have an audience to provide a lot of the metrics that boost the video in the algorithm), search traffic is really all you can get. So it’s important to optimize your YouTube channel for search and track the effectiveness of your efforts in your audits.

In Creator Studio, go to Analytics > Traffic Sources > YouTube Search.

YouTube analytics traffic from youtube search

If a video performs especially well in search, the algorithm may rank your channel highly for that search term so creating more videos on that subject might be a good idea.

Conclusion

When you audit YouTube channel metrics on a regular basis, some ideas for improving performance will reveal themselves immediately. Other metrics and trends may take some time to interpret. And sometimes you may find things you were never looking for. You never know until you look.

What do you think? How have you tracked the performance of your YouTube channel so far? Do you plan to change how you measure the success of your channel going forward? Please share your thoughts in the comments.

Discover seven metrics to watch when assessing the performance of your YouTube channel.

 

Source: 7 Metrics to Audit Your YouTube Channel

Facebook Marketing: Why It Is Time to Rethink Everything



Do you use Facebook to market your business?

Wondering how marketing on Facebook is evolving?

To explore how marketers should adjust to Facebook’s recent and future changes, I interview Mari Smith.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Mari Smith, the world’s leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing.

Mari shares why it’s time for marketers to rethink how they use Facebook.

You’ll discover where Mari believes Facebook is headed.

Facebook Marketing: Why It Is Time to Rethink Everything featuring insights from Guest on the Social Media Marketing Podcast.

Facebook Marketing: Why It Is Time to Rethink Everything featuring insights from Mari Smith on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

Here are some of the things you’ll discover in this show:

Facebook Marketing

The Facebook Algorithm

Mari explains that the Facebook algorithm pre-filters content that users see in their news feeds. The algorithm manages the vast amount of content posted to Facebook and thus helps advertisers, while hopefully showing Facebook users the most relevant content among the thousands of posts they could see.

Users can have as many as 5,000 friends, join up to 6,000 groups, and follow up to 5,000 pages. With posts coming from all of these sources, users might see as many as 15,000 posts. Mari says that the Facebook algorithm narrows down what users actually see to about 1,500 posts, and from that pool of content, narrows what users might see even further to about 300 posts.

Mari says the algorithm is complex with about 100,000 weights, of which only about a half-dozen are known. For instance, Facebook favors stories from users’ friends, video content, and so on. Also, when the algorithm came out in 2008, along with Facebook business pages, it made the news feed non-chronological.

The Facebook algorithm is complex.

The Facebook algorithm narrows content to show users the stories most relevant to them.

Mari explains that the algorithm exists because Facebook needs to keep users coming back and also offer value to advertisers. Each day, the average user logs on about 14 times (more for marketers), and is on Facebook an average of 50 cumulative minutes. That creates a huge captive audience, which is a massive amount of potential to offer advertisers.

To maintain that value, the algorithm encourages user engagement. Mari notices how she loves keeping up with her friends and community via Facebook and sees an advertisement about every third post. The better the targeted ad, the more likely she is to respond.

Mari also notes that by encouraging user engagement, the algorithm also encourages users to share information with Facebook. This information helps Facebook keep the users and advertisers happy.

I ask what marketers should do so users see more of their content in the news feed. Mari recommends not only sharing video, but also slightly increasing the length of videos. For uploaded videos, Mari has discovered a minimum of 90 seconds makes content more visible. For a live video, Mari recommends broadcasting for at least 5 minutes.

Mari says Facebook favors slightly longer video because it enables Facebook to insert mid-roll ads. These ads break in and run for about 20 seconds. At the moment, mid-roll ads are in beta and you have to sign up before they’ll appear in your video. Also, Mari says these ads appear only if you have at least 2,000 followers of your profile or page and 300 concurrent viewers.

Mari explains that the decline in Facebook user posts and the algorithm’s preference for camera-based content are related. Facebook is moving more into the camera mode because over the past three or four years, users have been sharing fewer status updates. Typing a post is harder than snapping a picture and adding sticker or filter.

The decline in Facebook user posts and the algorithm's preference for camera-based content are related.

Users have been sharing fewer status updates in favor of image and video updates.

Mari stresses that real-time signals are also important to the visibility of your content. Posts that attract likes, comments, and shares have better visibility because this activity shows the post is relevant, timely, or newsworthy. Mari says the Facebook algorithm also identifies whether a page tries to game the system by asking for likes, comments, and shares. The algorithm gives posts that don’t do that greater visibility.

Listen to the show to hear Mari discuss the diminishing amount of ad space in the news feed.

Organic Reach

A few years ago (around 2013 or 2014), Mari saw predictions that Facebook organic reach would eventually hit zero. Mari doesn’t think that will ever be the case because pages with raving followers who turn on post notifications will always have some organic reach. However, organic reach is dwindling and marketers need a strategy for using what little organic reach they get to maximize a post’s visibility and their ad budget.

To increase a post’s chances of getting organic reach, Mari encourages marketers to make sure their post is relevant to their audience. In other words, the post should be newsworthy, entertaining, or educational. Mari calls her approach to creating relevant posts the Mari Method, and she explains how it works in an article she recently wrote for Social Media Examiner.

Excerpt from How to Maximize Your Facebook Reach by Mari Smith on Social Media Examiner.

Excerpt from How to Maximize Your Facebook Reach by Mari Smith on Social Media Examiner.

After a post generates some organic reach, Mari says you can build on it with advertising. One strategy is to wait up to 24 hours to get some organic reach (a few likes, comments, and shares), and then amplify the post incrementally with your ad budget.

For instance, you can get more out of your $300 marketing budget by splitting it up. Don’t use your entire budget to boost a post to people who like your page. Mari says Facebook’s advertising algorithms don’t favor advertisers who simply hit the Boost button relentlessly. This approach won’t help you achieve the best ROI on your ads.

Instead, Mari recommends using Ads Manager and testing and segmenting your ads. Also, use custom audiences and ideally, the Facebook Pixel.

As you drip-feed your budget, your organic reach goes up, Mari continues. Also, because paid content doesn’t have the date on it (just the Sponsored label), you can continue to get mileage out of content that your audience loves.

Listen to the show to discover what new long-awaited feature is coming to Facebook pages.

Where Mari Sees Facebook Heading

Facebook is heading in the direction of digital-streaming television.

Mari mentions a slide she likes to include in her talks, showing the percentage of digital down-streaming traffic. Netflix has about 35%, YouTube around 17%, and Amazon 4% (which doubled from 2015 to 2016). Mari says Facebook probably won’t be competitive with these streaming TV services for one to three years, but is absolutely on a mission to pursue the billions of dollars in television advertising.

To that end, Facebook is investing in all manner of licensed original episodic content (episodes of 3 to 30 minutes). Mari adds that Facebook hopes to capitalize on the phenomenon of binge-watching.

Mari loves the video tab with the little bubbles on top and a feed that’s exclusively video. The bubbles show the pages or people who are live now or have recently uploaded a video. A separate algorithm manages this video feed, which you can find by tapping the video icon that looks like a Play button. Mari says this feed is basically Facebook television.

The bubbles on top of the mobile video feed show recent recorded uploads and live broadcasts.

The Facebook video feed shows who’s most recently posted a video or broadcast (or is broadcasting) live.

In March 2017, Facebook released the ability to go live on desktop on your profile or page. Many people have been able to do that for some time using third-party tools, but this feature is through the native Facebook platform.

Mari says Facebook is also going after the gaming community because you can stream your games via desktop. Gamers are a whole segment of Facebook users, and Facebook may use its investments in virtual reality to appeal to them.

Listen to the show to hear more of our thoughts on Facebook’s potential features with artificial intelligence and virtual and augmented reality.

Instagram and Facebook Messenger

Mari says the rapid release of new features on Instagram and Messenger are clearly part of Facebook’s mission to attract Generation Z (basically anyone 21 and under). To give a sense of where Facebook and Instagram are headed, Mari mentions China’s WeChat, which she says is light years ahead of the Western world.

WeChat has been called a Swiss army knife, because it’s What’sApp, Facebook, Skype, Uber, Amazon, Instagram, Venmo, Tinder, and more. Last year, The New York Times put out a video that gives a glimpse into what WeChat can do, such as booking services or heat maps that show how busy a destination is.

Because you can do everything in WeChat, Mari says it’s an advertiser’s dream.

Mari has also heard from reliable sources that Facebook and Instagram are only 1% done. Imagine the enormity of the future releases coming down the line. Facebook wants to keep users coming back day after day by giving them positive experiences so they share and connect with friends more often.

For example, Facebook recently released a new camera for the Facebook mobile app. If you swipe right, instead of seeing everybody in your favorites, you see a camera. The camera is now baked into the native Facebook app and has filters, stickers, and masks.

Listen to the show to hear more about new and emerging features that might change the way users engage with Facebook and Instagram content.

Facebook Video and the Future

TechCrunch wrote an article that came out last year that says, the Information Age is over. Welcome to the Experience Age. The Experience Age is about one tap, one click, snap, take a photo, take a video, share a quick story. It’s “Hey friends, this is what I’m doing right now.”

Everyone thinks Snapchat is about secrecy. Mari disagrees. It forces you not to think about accumulating a chronological record of what you’ve been up to over the years of your life. It’s an experience thing.

Snapchat is about creating an experience of your life.

Snapchat forces you not to think about accumulating a chronological record of what you’ve been up to.

I ask Mari what marketers should do in this world of constant change. Mari responds by sharing a quote from a Forbes article, “The brands that fail to incorporate visuals and videos will be left by the wayside.” It’s about human interaction, emotions, relating to people. Scott Monty says, Facebook Live is like a rebirth of live television. Back in the day, TV was always live. Now, TV is new again and incorporates interpersonal connection.

Mari believes marketers would do well to innovate, be early adopters, and really capitalize on video, whether it’s recorded or live. Although she knows how busy marketers are and how keeping up with the constant innovation is challenging, Mari recommends that marketers make time to do regular shows.

In those video shows, she encourages square videos. Facebook just brought out a study that people gaze five times longer at video than static content on Facebook and Instagram. Square video takes up more screen space, has a higher view completion rate, and gets more engagement. Although you can no longer do Facebook Live as a square video, you can upload square videos. For Live video, portrait is more mobile-friendly than landscape, so choose portrait to increase views and engagement.

Videos, especially square videos, perform better in the Facebook news feed.

In the news feed, people spend more time looking at video than static content.

Mari says creating video can help drive people to your articles, especially if you’re doing an article that references video. For instance, she made a video pulling out some of the highlights from her Mari Method article to drive people to read it.

Also, when Mari was in Ads Manager looking to promote a video post, up popped advice from Facebook saying, “Recent studies have proved that creating short videos of 15 seconds or less can significantly drive up video completions.” So for ads, instead of a 5-minute Facebook Live video or a 90-second recorded video, you’ll see more video completions by creating a 15-second video that’s visually engaging.

I ask Mari what skills marketers need to focus on as Facebook continues changing rapidly. In videos, Mari recommends focusing on your storytelling skills. Make that connection with your audience through regular or live video.

Mari also recommends extra touches that increase video views and consumption. Pick a good thumbnail and add captions. If your video is 5 minutes or shorter, a caption generator does it automatically. For longer videos, you can use a transcription service.

Then Mari recommends having an ad budget so you can include a call to action in your videos. People will then be able to click your call to action and go to your website or open Messenger for one-to-one communication. You can also use bots to start the sales process and warm the lead. You can’t simply focus on more traffic. Mari says marketers need to work on tying the whole process together.

Listen to the show to hear my take on how videos are driving this fast-changing industry.

Discovery of the Week

With Markticle, you can bookmark online articles and mark your progress so you can pick up right where you left off. With the notes and sharing features, you can also share your comments about specific content in the article through Facebook or Twitter.

Markticle is a Chrome extemsion and Android app for bookmarking and highlighting content.

Bookmark and highlight articles with Markticle.

Markticle is available as a free Chrome extension or Android app. After you install Markticle, open the article you want to read, select the text where you’re leaving off, and press M to mark that text. You then have the option to leave a note or share the article.

Listen to the show to learn more and let us know how Markticle works for you.

Listen to the show!
http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-247-17-04-28.mp3

Key takeaways mentioned in this episode:

Social Media Marketing Podcast w/ Michael Stelzner

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on Facebook marketing? Please leave your comments below.

Facebook Marketing: Why It Is Time to Rethink Everything featuring insights from Guest on the Social Media Marketing Podcast.

Facebook Marketing: Why It Is Time to Rethink Everything featuring insights from Mari Smith on the Social Media Marketing Podcast.

 

Source: Facebook Marketing: Why It Is Time to Rethink Everything

6 Ideas to Borrow from Creative Social Media Carousel Ads



Are you considering Carousel Ads? Below is a great article that share some thoughts you might find interesting!

If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram.

Carousel ads allow advertisers to use up to 10 photos or videos within a single paid post on Facebook or Instagram. Each image has its own link, which means more space for advertisers to stretch their creativity.

On Facebook, carousel ads drive 30 to 50 percent lower cost-per-conversion and 20 to 30 percent lower cost-per-click than ads with a single image.

Want to test your own carousel ad campaign? Read on for some examples and ideas to get you started.

6 examples of creative carousel ads

1. Airbnb

Airbnb repurposed one of their slideshow posts on Instagram as a creative carousel ad promoting their new Experiences offerings.

The post is a beautiful panorama photograph of a long paddle boat, divided into three shots. The text accompanying the post highlights the hosts and how they use Airbnb to give guests a once-in-a-lifetime experience.

Arriving in a city—or living in one—can feel overwhelming and isolating. Local hosts Nicki and Pamela bring groups of travelers and natives together for three days of peaceful adventure. You’ll bond over a beach bonfire, explore Muir Woods on a meditative hike, and paddle the bay in unison with your new friends. Don’t be surprised to find yourself feeling calm and connected and right at home. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Click the link in our bio for other outdoor San Francisco experiences, from low-tide sand art to camping on Angel Island. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #AirbnbExperience

A post shared by Airbnb (@airbnb) on Apr 6, 2017 at 10:26am PDT

 

With this carousel ad, Airbnb shines a spotlight on their valuable hosts while showing users the unique benefits of traveling with Airbnb. The post’s call to action includes a link to other San Francisco experiences available through Airbnb.

Like Airbnb, your brand can use a panorama format with carousel ads to:

Show off your new office space
Share an event experience
Give a behind-the-scenes look at your team with a series of team photos
Showcase long product shots such as a tablescape, or a line-up of different products
Share a lifestyle image featuring your product, for example, a scenic mountainscape with your brand’s hiking boots visible in one of the frames

2. Tanishq

Tanishq, one of India’s most prominent jewelry brands used carousel ads to boost sales and reach a broader Facebook audience. Tanishq has both online and brick and mortar stores and they wanted to use Facebook to marry these two spaces for their customers.

For their one-month campaign, Tanishq showcased stunning close-ups of their products and offered special discounts through carousel ads on Facebook. They also included a “Shop Now” button to further entice their audience to take action.

With their carousel ad campaign, Tanishq saw a 30 percent increase in in-store sales and a three times higher return on their ad spend.

You can entice your customers with visuals like Tanishq by:

Following Facebook’s recommended image size of 1080 x 1080 pixels
Using product imagery to target returning or high-intent customers
Using lifestyle imagery to target new customers
Using images related to one theme for each ad sequence
Making sure that every image within the carousel format has a similar visual style created through lighting, colors, and composition
Demonstrating your brand identity throughout images with a watermark or recognizable branding, colors, and tone

3. Wondermall

Wondermall is a mobile app that gives shoppers access to over 100 stores and 1 million products. As a fashion-focused platform, Instagram was a great fit for Wondermall’s carousel ad campaign.

Wondermall used highly-targeted carousel ads to reach American women aged 18 to 44 who have summer-based keyword interests (sunglasses, sandals, swimsuits, etc.) and like relevant Pages.

To appeal to their audience interests, Wondermall used carousel ads to feature curated summer goods available through the app. The ads featured a call to “Download on the App Store” and a “Shop Now” button.  With a goal of increased mobile app downloads, Wondermall partnered with Facebook Marketing Partner Taptica to launch and measure the campaign.

The nine-week campaign drove 36 percent conversion rates, 28 percent of shoppers putting items in their carts, and 8.5 percent completing the purchase.

Wondermall got to know their customer before they tried selling to them, a tactic you can apply to your own carousel ad strategy. Like other Facebook and Instagram ad formats, you can reach your target demographic with:

Location targeting, including a radius around your business
Age targeting
Gender targeting
Interests targeting (based on what they’ve Liked)
Behaviors targeting (based on what they’ve previously purchased, device usage, what they click, etc.)
Connection targeting (to reach people based on if they Like your business Page, app, or event)

4. Fido

Fido is a Canadian mobile service provider aimed at young millennials. To promote the introduction of new streaming and mobile services, Fido launched their #GetCurious carousel ad campaign on Instagram.

As Instagram explains, Fido’s “#GetCurious campaign had a handmade, whimsical quality that was consistent throughout their ads.”

Using a specific hashtag for the campaign, the brand was able to easily monitor post engagement and encourage their followers to submit their own #GetCurious posts.

With the campaign, Fido reached over 2 million people, saw a 21-point lift in brand awareness and a 19-point life in ad recall. Their target demographic accounted for 53 percent of their impressions, and they saw a four-point boost in brand recommendation across every demographic.

Use the power of hashtags like Fido did, by:

Gathering user-generated content
Creating a carousel ad highlighting customers’ grouped by features such as geographic location
Telling a story through the images contributed by your audience
Grouping user-submitted images by color (or your brand colors) for a fun aesthetic effect

5. Kit and Ace

Technical apparel brand Kit and Ace used Facebook’s carousel ad format to introduce a new model of their cashmere pants.

The ads featured numerous images of the garment in different scenarios. Each image was from a different angle and highlighted one specific feature of the pants. As Facebook says, “The more information you give customers right away, the more reasons they’ll have to click.”

In addition to the focus on features, Kit and Ace incorporated images of the pants on models. This allowed audience members to imagine how they would look in the pants and how the pants could fit into their lives.

6. Target

Target’s Style department used carousel ads to help launch their new Marimekko home and lifestyle collection. The ads show a model moving through the different “rooms” created with the multiple frames of the carousel ad.

In each room, she is wearing a different outfit from the collection, and interacting with the household products. The ads featured colorful homewares and clothes with buttons encouraging customers to click directly through to the product purchase page.

This immersive approach is not only creative and engaging, but helps the audience imagine themselves using the featured products.

As a business creating your own carousel ads, think about creative ways you can use the format to your benefit. A seamless movement between frames such as Target’s might be an option to consider for your future campaigns.

Carousel ads are a great way to showcase your brand’s best products and features.

Easily schedule Instagram content and manage all of your social media accounts with Hootsuite.

Learn More

The post 6 Ideas to Borrow from Creative Social Media Carousel Ads appeared first on Hootsuite Social Media Management.

 

Source: 6 Ideas to Borrow from Creative Social Media Carousel Ads

Facebook Debuts Augmented Reality Camera: This Week in Social Media



social media research

This post is a great summary of current events in social media. Enjoy!

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 Conference for developers this week. The new Camera Effect Platform “turns smartphone cameras into the first AR platform” and provides “an opportunity for artists and developers to create effects for the Facebook camera.” With this new platform, Facebook introduced two new tools, Frame Studio, a web-based tool that “allows anyone with a profile or Page to design frames for use on profile pictures or in the new Facebook camera,” and AR Studio, which “enables artists and developers to build their own AR experiences such as animated frames, masks, and interactive effects that respond to motion, interactions during Live broadcasts, or third-party data.”

Facebook's new Camera Effect Platform turns smartphone cameras into the first AR platform and provides an opportunity for artists and developers to create effects for the Facebook camera.

Facebook’s new Camera Effects Platform turns smartphone cameras into the first AR platform and provides an opportunity for artists and developers to create effects for the Facebook camera.

Frame Studio is now available to all users on desktop browsers. All frames must be submitted for Facebook’s approval prior to being featured in the Facebook camera. Facebook cautions that frames “must follow Facebook’s guidelines and cannot include logos or trademarks unless pre-approved by Facebook.”

AR Studio is currently “in closed beta” with a select group of partners; however, developers can apply online to participate as well. In the meantime, Facebook released two new effects for Live video as part of the AR Studio beta program. These include a “This or That” effect, which allows live broadcasters to select from two options posed to viewers, and a new integration with Giphy.

Twitter Rolls Out In-stream Video Ads: Twitter advertisers “can now run In-Stream Video Ads to align with videos… from Amplify partners, including top TV networks, major sports leagues, major publishing houses and magazines, and professional news outlets.” These new video ad units include both pre-roll and mid-roll ads and have been proven to get a message “in front of a larger target audience.” In-stream video ads are currently available in the U.S. and are expected to roll out “more widely in the year ahead.”

YouTube Opens Mobile Live Streaming to Smaller Accounts: TechCrunch reports that the ability to live stream directly to a YouTube channel from a phone was previously restricted to accounts with 10,000 or more subscribers. However, a YouTube support page on mobile live streaming reveals that this capability is now available to smaller channels with more than 1,000 subscribers. Facebook notes that these accounts must also be verified and free of any live-stream restrictions within a certain time limit to be granted the ability to broadcast live from a phone.

Facebook Launched New Social VR Platform, Facebook Spaces, in Beta: Facebook introduced Facebook Spaces, “a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room.” With Facebook Spaces, users can create a personalized avatar; connect with other users; share photos, videos, and experiences; and much more within a virtual 360-degree space.

Facebook introduced Facebook Spaces, a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room.

Facebook introduced Facebook Spaces, a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room.

Facebook Spaces is currently in beta and only available for Oculus Rift and Touch. Facebook plans to add new features as more users provide feedback and continue exploring “what makes social VR experiences most meaningful.”

Our Take on Top News This Week

In this week’s show from Friday, April 21, 2017, Michael Stelzner and guests discuss the top news in social media. Topics include a new way to broadcast live from a desktop (6:38), the newly launched Facebook Camera Effects Platform and Facebook Spaces (18:12), and the latest updates coming to Facebook Messenger (43:22). Subscribe to future shows here.

More News to Note

Snapchat Introduces World Lenses: Snapchat launched World Lenses, a “new way to use Lenses… that can paint the world around you with new 3D experiences.” Snapchat users can now place new AR-like cards and stickers onto any scene captured with their mobile device and “virtually interact with 3D graphics that look like they were anchored to, and blended with, the real world.”

Facebook Expands Integrations and Partnerships for Workplace: Facebook announced new integrations and partnerships to its enterprise communication tool, Workplace by Facebook, that will improve and simplify day-to-day workflows, ensure regulatory compliance, and enable richer communication using live video within the platform.

Facebook announced several new integrations and partnerships within its Workplace by Facebook team communications tool.

Facebook announced several new integrations and partnerships within its Workplace by Facebook team communications tool.

With this update, it will be “easier to share, preview and organize files, documents, and work with customer records” and collaborate inside Workplace with leading file storage, productivity, and CRM solutions such as OneDrive, Office, Salesforce, and more. Workplace customers can now build custom bots with its new bot platform partners like Converse and Pullstring and better comply with industry regulations and manage business risk with the help of leading cloud compliance, e-discovery, and data loss prevention providers such as Disco and Netskope within the platform. Facebook also rolled out “support for streaming Live into Workplace… [that makes] it possible for their customers to stream fully-featured video meetings directly to Workplace.”

Facebook Debuts New Tools and Bots for Messenger: Facebook introduced “a new suite of tools that gives you the ability to build richer experiences, get discovered, and extend the conversational, visual and social capabilities of your bots” with its new “Messenger 2.0” rollout. Facebook launched the Discover tab, a “new surface to help people intuitively browse and find the best bots, places, and businesses in Messenger.” Discover currently has categories such as Entertainment, News, Food & Drink, Finance, and more to come.

Discover is rolling out to a “small number” of users in the U.S. this week but is expected to “gradually” roll out to all users over time. Facebook invites bot developers to submit their own tools for the Discover tab and encourages businesses to make sure their information on Messenger is up to date and accurate.

Facebook introduced a new suite of tools within its Messenger 2.0 rollout.

Facebook introduced a new suite of tools within its Messenger 2.0 rollout.

Along with this update, Facebook will roll out chat extensions that “contextually bring a bot into a conversation and collaborate on creating shopping lists, ordering food, splitting payments, sharing music and other new and existing use cases.” For example, Spotify will soon launch a new chat extension for Facebook Messenger that “lets friends discover and share music directly in their chats.” Facebook also rolled out parametric Messenger Codes, which allow companies to “generate multiple Messenger Codes for their bot and see which ones are being scanned the most.”

Facebook Launches Automated Insights for Analytics: “Using advanced machine learning and artificial intelligence,” Facebook Analytics can now automatically surface insights in the dashboard such as shifts in purchase behavior over time or engagement across multiple cities that allow admins to “easily identify where to dig deeper and determine a plan of action.” Facebook also rolled out customizable dashboards where page admins can “quickly pin [their] most important reports in one place… and [see] everything at a glance.”

Facebook Analytics can now automatically surface insights in the dashboard that allow admins to easily identify where to dig deeper and determine a plan of action.

Facebook Analytics automatically surfaces insights in the dashboard that allow admins to easily identify where to dig deeper and determine a plan of action.

Google Unveils New Home Page and Enhancements for Analytics: Google introduced “additional enhancements designed to help [site owners] make better data-driven decisions based on a deeper understanding of [their] users” and a new landing page for Google Analytics. The new home page for Google Analytics now features “an overview of key aspects” of an organization’s online presence such as snippets from a curated set of Google Analytics reports framed with “helpful questions” and the ability to surface more details. Google also offers a new Discover page where users can find useful products, tools, and features to help monitor and manage an account.

Google introduced enhancements and a new landing page for Google Analytics.

Google introduced enhancements and a new landing page for Google Analytics.

Instagram Rolls Out Collections for Saved Posts: Instagram now allows users to organize their saved posts into collections where they can be accessed at any time. Instagram’s new saved collections are completely private and available on the updated version of the Instagram app for iOS and Android.

Instagram rolled out private collections for saved posts.

Instagram rolled out private collections for saved posts.

Instagram Offers Offline Mode Functionality on Android: Instagram announced that it has “built support for using most of its features without Internet access” on Android and is “exploring” the option of releasing an iOS version as well. With this new feature, Instagram users “in developing nations where data is either too expensive for everyone to afford or there aren’t omnipresent or stable data connections” can now see Instagram content that was previously loaded in their feed, as well as leave comments, like posts, save media, or unfollow people – “all of which will go through when they reconnect.”

Facebook Expands and Updates Integrations With Giphy: As part of the beta release of AR Studio on the new Facebook Camera Effects Platform mentioned above, Giphy introduced Giphy Live for Facebook Live and Giphy Thoughts for the Facebook camera. VentureBeat reports that a “magic wand icon within the Facebook Camera… [presents] the Giphy Live ticker at the top of the screen… [where broadcasters can] select a topic to find an appropriate GIF” for their Facebook Live videos. With the new Giphy Thoughts effect, Facebook camera users can “add a thought bubble to highlight what a person, animal, or object is ‘thinking’” within the photo.

Facebook has also expanded Giphy’s Messenger chat features such that “GIFs can be more natively integrated right into conversations.” Users can select from six styles of GIFs that can be added to their chats. These latest updates and integrations are now available to all Facebook Messenger users.

Facebook rolls out three new updates and integrations with Giphy.

Facebook rolls out three new updates and integrations with Giphy.

Facebook Admins Report Drop in Page Likes: Facebook Security removed a number of “inauthentic likes and comments that appear to come from [spam] accounts located in Bangladesh, Indonesia, Saudi Arabia, and a number of other countries” from Facebook. Because of this action, Facebook expects that “99% of impacted Pages with more than 10,000 likes will see a drop of less than 3%” in their likes and other activities. Facebook is working to “prevent this network of spammers from reaching its end goal of sending inauthentic material to large numbers of people” and will continue developing and improving its spam detection technology and resources in the future.

Upcoming Social Media News Worth Following

Facebook Tests Groups Tab for Pages: Facebook is testing a new feature that makes it easier for select brand pages to link to or add a new tab for groups. By linking the two, page admins can direct users to an “official group instead of one of the many fan groups” that may be created for a company, organization, or program. Adweek reports that this new feature has only been released to “about 2 percent of Pages” and Facebook plans a broader expansion in June.

Facebook Improves 360 Video Experience: Facebook unveiled “a new technique… [it] is using to improve the watching experience for 360 videos.” With the help of machine learning to predict where a viewer will look next, Facebook can reduce the number of pixels that must be rendered at any one time in a 360 video and avoid the “unpleasantness of turning your head in VR only to see a blurry scene” in a process called dynamic streaming. Facebook provided more details on this new approach on the Facebook Code blog.

Facebook Tests Color-coordinated Link Previews for Articles: Adweek reports that Facebook “appears to be matching the background colors of their links with the images included in the posts” seen on the Facebook iOS app and mobile website. Facebook has confirmed that it’s currently testing “multiple design updates in News Feed” as a way “to make Facebook a more visual and engaging place to have conversations” but hasn’t confirmed any other details about this feature.

LinkedIn Announces Upcoming Privacy Policies and User Agreements Changes: LinkedIn updated its terms and conditions, including the company privacy policies and user agreements to allow “certain third-party services” to access LinkedIn users’ profiles, productivity and communication tools, new authorship tools, and more. In a post shared on its company blog, LinkedIn expects these updates to take effect on June 7, 2017.

Google Tests New Job Platform Called Hire for Recruiters: The Next Web reports that Google is quietly testing a new project called Hire “to tackle the task of managing job applications for recruiters.” This new tool is currently being used by a small group of companies to accept applications for open positions. Google hasn’t confirmed any details about this new product.

Google quietly tests Hire to help recruiters tackle the task of managing job applications.

Google quietly tests Hire to help recruiters tackle the task of managing job applications.

Some Interesting Studies to Note:

Instagram Influencer Marketing Is a $1 Billion Industry: According to projections from influencer marketing company Mediakix, Instagram influencer marketing is currently worth an estimated $1 billion and could easily grow to $2 billion by 2019. The company notes that “lack of transparency and reported metrics with regards to advertiser spend mean that there’s no official tally on the size of the Instagram influencer market.” To estimate how much money advertisers have spent on Instagram influencer marketing, Mediakix tracked the number of sponsored Instagram posts over a year and weighed it against the platform’s current annual growth.

The Value of Influencer Content 2017: Using survey data from 207 marketers across a variety of industries and their agencies, Linqia issued a new report on the value of influencer content and how companies are integrating it into their marketing plans. The findings reveal that 86% of those surveyed include influencer marketing in their content marketing strategies and 57% say influencer content actually performs better than professionally produced assets. However, marketers spend an average of 2.6 times more for professionally produced content than they would if they simply worked directly with influencers to create the same asset.

Top Non-game Apps by Downloads and Revenue Worldwide: New research from app analytics company Sensor Tower reveals that Facebook owns four out of the five most downloaded apps around the globe in Q1 2017. These include WhatsApp, the flagship Facebook app, Messenger, and Instagram, in order. Ranked fifth on the list of the most downloaded apps is Snapchat.

What do you think of Facebook’s new augmented reality tools? Have you checked out the new Facebook Spaces? Please share your comments below.

Facebook Debuts Augmented Reality Camera and other social media news for Apr. 22, 2017.

Facebook Debuts Augmented Reality Camera and other social media news for Apr. 22, 2017.

 

Source: Facebook Debuts Augmented Reality Camera: This Week in Social Media

A Practical Guide On How to Get Out of Gmail’s Promotions Tab



A Practical Guide On How to Get Out of Gmail’s Promotions Tab

Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate.

The introduction of an automatic filtering system for emails into Primary, Social and Promotions categories was the culprit in most cases.

Sure, it’s a great way to organize your inbox. But sometimes valuable content is caught by that filter and never given the full attention it deserves.

If you’re someone who sends email newsletters out to your subscriber list, you may not even know that your emails are being filtered into your recipients’ Promotions tab.

But the below stats show that it’s time to start paying attention.

Why does it matter if you end up in Gmail’s promotions tab?

According to Return Path, a whopping 19.9% of Gmail users never check mail under the Promotions tab. Yet the Promotions tab placement rate is fairly high at 84.5%, and the read rate is only 19.2%.

So how do you shift your placement in Gmail from Promotions to Primary to increase engagement, opens and ROI? Do you know what elements make Gmail categorize your emails as Promotions?

In this blog post, I’ll share a case study and actionable tips to help you fine-tune your emails and send them to Gmail’s Primary tab instead of Promotions.

My case study is performed from a Gmail user’s perspective. I found this email in my Promotions tab and thought it was a good example for our purposes.

I used the GlockApps spam testing tool to test it, which provides the seed list of dozens of test email addresses including Gmail email accounts. It’s a great alternative to Return Path’s Inbox Monitor if you need a fast way to test your inbox placement.

Step #1 – Reduce the number of links

One of the most common reasons why emails are filtered down to the Promotions tab is that they contain a high number of images and links.

In the email I tested above for our case study, there is little text and lots of links including linked images and icons with links to social profiles.

I began my test by removing the “View in browser” header with its links, and images with links to social profiles.

I re-tested the email and got this:

The email still landed in Promotions.

Interesting, I thought to myself. I’ll try again.

Step #2 – Remove images

I hypothesized that the problem might be an image-to-text ratio. I deleted the company logo at the top and the big image in the middle.

I tested the email again.

No luck! I was still stuck in Promotions.

Okay, I thought to myself, let’s see what else I can do.

Step #3 – Change the footer

I shortened the email’s footer and made it sound less promotional.

The third test showed that the email was delivered to…  the Primary tab in all test Gmail accounts! Mission accomplished!

But that’s not the end of the story

I decided to re-add some of the deleted elements to the email to pinpoint exactly when it started getting categorized under the Promotions tab.

I added the big image and tested the email.

It showed up under the Primary tab. So far, so good.

I added the logo and tested the email.

Bad news! It landed under the Promotions tab.

My conclusion? The image-to-text ratio does matter.

I deleted the logo and added the “View in browser” header with the link.

Again, my email was sent to Promotions.

I then removed the link to view the email in the browser and left only the text.

It didn’t help. Gmail still sent the email to Promotions.

You see, it turns out Gmail associates the “View in browser” header with bulk promotional mail.

Getting out of Gmail’s promotions tab for good

So here are five straightforward ways you can increase the chance that your email is delivered to Gmail’s Primary tab and therefore increase the chances that it is opened.

Watch your image-to-text ratio. It should be approximately 40:60. Too many images and too little text sends the email straight to Promotions.
Watch your links. Include a reasonable amount of links, ideally 2-3, but remove social icons and links as they are characteristic of bulk mail streams.
Watch your header and footer. Header text like “View in the browser” and footer text like “Unsubscribe from this mailing list” or similar, makes Gmail (and probably not only Gmail) think your email is promotional. If you are sending emails using an ESP, edit the default footer (if possible) and correct it. At the very least, replace “Unsubscribe from all future mailings” with a simple “Unsubscribe”.
Make it personal. In my experience (our team investigated hundreds of test reports and messages), Gmail doesn’t like emails sent out as subscriptions to mailing lists. Personalize your email as much as possible. Write simply and clearly, as if you were composing a quick note to a friend.
Keep it simple. Try to avoid fancy email templates provided by email service providers. Create a custom template associated with your brand. Keep the template as clean and basic without background images, scripts or complex HTML coding.

One final thing that Gmail looks at besides the email content is the level of recipient engagement. So the people you are writing to can actually help you get your email out of the Gmail’s Promotions tab!

Here are some bonus tips for capitalizing on this:

Encourage a reply. Wherever possible, craft your email so that it engages a recipient in a conversation. Ask them to reply to you and share their opinion, thoughts or experience. The example below offers a great example.
Encourage the move yourself. Ask the recipient to drag your email from their Promotions tab to the Primary tab. Ian Brodie developed a good case study of how this method helped him get out of Gmail’s Promotions tab jail.

If you are able to achieve recipient engagement, it will show Gmail that your emails are wanted and should be delivered to the user’s Primary inbox. Over time, Gmail will learn from the recipients’ actions and will start sending your emails to the Primary Inbox straight away.

One last important thing to note is that if your email is purely a promotional newsletter, you should probably leave it to stay in the Promotions tab. Otherwise you may end up with multiple complaints and unsubscribe requests as recipients may think your content is irrelevant.

Wrapping up

The content of your email really does inform its deliverability and categorization. To investigate why your email goes to the Spam or Promotions folder, start by testing your email content as I did in the case study above.

Changing particular elements in content can often solve deliverability issues, provided that you are sending the email to a confirmed opt-in list and that other elements of your sending infrastructure are in order.

Deliverability is, by nature, changeable and unpredictable. You may never know how each mailbox provider will treat your email and where it will land, but with consistent testing and the above tips, you should be able to navigate yourself out of Gmail’s Promotions tab.

Guest Author: Julia Gulevich is an email marketing and deliverability expert and customer care service consultant at G-Lock Software with over ten years of experience. She has authored numerous articles, essays and ebooks about email marketing, list building and email deliverability on her blog.

The post A Practical Guide On How to Get Out of Gmail’s Promotions Tab appeared first on Jeffbullas’s Blog.

 

Source: A Practical Guide On How to Get Out of Gmail’s Promotions Tab

How to Research Your Competitors on Instagram



social media tools

Are you trying to make a difference on Instagram? Here’s a great article from Social Media Examiner on researching your competitors. If you haven’t already, please subscribe to the feed on Social Media Examiner – great content!

Wondering what your competitors are up to on Instagram?

Looking for an enterprise-level tool to compare their marketing efforts to yours?

Researching how your competitors market on Instagram can help you find new ways to reach your shared customer base.

In this article, you’ll discover how to research your competitors on Instagram.

How to Research Your Competitors on Instagram by Hiral Rana on Social Media Examiner.

How to Research Your Competitors on Instagram by Hiral Rana on Social Media Examiner.

Disclaimer: This article discusses a tool that is costly and more suited to mid-sized and larger businesses. Social Media Examiner does not endorse this or any other product, tool or service mentioned in the articles we publish, nor were we, in any way, incentivized to produce this content.

#1: Identify Industry-Wide Trending Topics and Hashtags

To create an effective social media marketing strategy, start by listening to what’s going on in your niche. These insights can help you pinpoint the most prevalent issues or concerns in your industry and then craft your messaging accordingly. When you’re always listening, you can jump on trends before your competitors.

Talkwalker lets you do in-depth research on what everyone is buzzing about. Log in to Talkwalker and click the Analytics tab (the gateway to all of the social media insights you’ll ever need). In the image below, I burrowed into Channels > Instagram and selected Chanel as an example. You can do the same for your competitors.

Go to Channels and then Instagram to start researching your competitors with Talkwalker.

In Talkwalker, go to Channels > Instagram to start researching your competitors.

Click on Themes to get an idea of the rising, fading, and new themes in your industry. Think of this as a type of keyword research. You’ll want to build a decent-sized list of words around which you can create content.

On Talkwalker's Analytics tab, click Themes to see popular industry themes.

On Talkwalker’s Analytics tab, click Themes to see popular industry themes.

Filter by hashtag to see the top Instagram hashtags related to this brand.

To view popular Instagram hashtags with Talkwalker, filter by themes.

To view popular Instagram hashtags with Talkwalker, filter by themes.

If you click on a hashtag (#GabrielleChanel, for example), you can get more in-depth information about it.

Click an Instagram hashtag to see more detailed information in Talkwalker.

Click an Instagram hashtag in Talkwalker to see more detailed information.

Scroll down to the most engaging posts based on this hashtag to help pinpoint hot topics. You can also check Most Engaging Posts to see related hashtags.

Scroll down to the most engaging Instagram posts to see which topics are resonating.

Scroll down to the most engaging Instagram posts to see which topics are resonating.

More importantly, you can view the sentiments around these hashtags. Click one of the sentiments in the pie chart to view more data.

View more detailed information about hashtag sentiment in Talkwalker.

View more detailed information about hashtag sentiment in Talkwalker.

These insights into popular hashtags and topics will inform your Instagram messaging to help you gain an advantage over your competition.

#2: Analyze Individual Competitor Instagram Posting Tactics

In addition to tracking trends and hot issues in your industry, you also need to know how well your competition is performing on Instagram. Talkwalker lets you compare your Instagram activity to your competitors’.

Let’s take Coach, for example. The graph below is Coach’s Instagram activity for a one-week period. The graph lets you see how many times the company posted each day during that period.

Talkwalker shows a brand's Instagram activity for the past week.

Talkwalker shows your competitor’s Instagram activity for the past week.

Click on a date to see the posts and how much engagement (likes and comments) they received. You can also sort results by other metrics such as potential reach.

Below the graph, Talkwalker ranks the most engaging posts over the selected timeframe.

You can also see the brand's most engaging Instagram posts for the past week.

You can also see your competitor’s most engaging Instagram posts for the past week.

Take a deeper look into your competitor’s most successful content. What are they doing well? What’s helping them attain high levels of engagement? For each mention, you’ll find a link to take you to the post on Instagram. There you can view the comments and find out what’s resonating with their audience.

Take a look at Talkwalker’s virality map to see how your competitor’s posts spread across countries.

Talkwalker's virality map shows how posts spread across the globe.

Talkwalker’s virality map shows how posts spread across the globe.

You can also view your competitor’s top influencers.

Talkwalker identifies a brand's top influencers on Instagram.

Talkwalker identifies a brand’s top influencers on Instagram.

Looking at your competitors’ brand advocates and Instagram content can help inform the direction of your campaigns going forward.

#3: Examine Engagement Metrics for Shared Audience Segments

Crafting successful brand messaging requires research and optimization. Talkwalker helps you identify optimal topics and times to post based on the probability to earn likes and comments.

Let’s use Dior as an example. The graph below lets you see how active they were on Instagram over a specified timeframe. This type of data can inform which days and times are best for reaching a certain demographic.

Viewing a brand's daily activity in Talkwalker can help you determine the best days and times to reach a particular audience.

Viewing your competitor’s daily activity in Talkwalker can help you determine the best days and times to reach a particular audience.

You can also analyze your competitor’s messaging on a more granular level. For instance, suppose you want to analyze how all of Dior’s English-speaking Instagram followers engage with the brand. At the top of the menu, choose Open Filters. Then select the filters you want to apply.

Filter your results in Talkwalker to zero in on a particular audience segment.

Filter your results in Talkwalker to zero in on a particular audience segment.

Filtering the data will give you a better feel for how involved these followers are with the brand. It’s a great way to pinpoint a single, focused demographic and their interests. You can then use these insights to optimize your own posts.

Click the Performance tab to get an overview of mentions, engagement, and reach for the brand over a given timeframe.

Talkwalker's Performance tab shows mentions, engagement, and reach over time.

Talkwalker’s Performance tab shows mentions, engagement, and reach over time.

Talkwalker lets you put your competition under a microscope and learn how each post generates a particular reaction. From every post your competitor makes, you can get a better idea of how to tweak your own posts for optimal engagement.

#4: Compare Share of Voice

Establishing your company’s and competitors’ “share of voice” (share of the conversation) across Instagram will help you put your brand messaging in perspective. Typically you’ll examine these metrics over a longer timeframe to judge the overall success of a campaign.

For example, let’s look at a comparison of Dior, Chanel, and Coach over a 30-day period. The chart below shows each company’s share of the conversation in relation to brand-consumer interactions. Chanel clearly has a significant share of voice over the other two brands.

Compare brands in Talkwalker to see their share of the conversation on Instagram.

Compare brands in Talkwalker to see their share of the conversation on Instagram.

You can look at each brand’s most frequently used hashtags.

Compare the most frequently used hashtags for different brands.

Compare the most frequently used hashtags for different brands.

Talkwalker also provides a map to let you see where the mentions are coming from geographically.

See where mentions are coming from on this Talkwalker map.

See where mentions are coming from on this Talkwalker map.

Assessing your share of voice in the marketing landscape gives you an idea of where you stand in relation to the competition. This metric can be a key indicator that you need to improve how you relate to your target audience. But take the findings with a grain of salt.

In Conclusion

Incorporating visual-based Instagram into your marketing is all about showcasing your messaging through photos, videos, infographics, or memes while avoiding hard sales pitches. Use the tips above to gain insights that will help you stay ahead of the competition.

What do you think? Have you tried Talkwalker? How do you gather insights about your competitors on Instagram? Please share your thoughts in the comments below.

How to Research Your Competitors on Instagram by Hiral Rana on Social Media Examiner.

How to Research Your Competitors on Instagram by Hiral Rana on Social Media Examiner.

 

Source: How to Research Your Competitors on Instagram

Facebook News Feed Changes, Snapchat Updates, and Facebook Group Discoveries



social media research

Today’s post is another pearl of wisdom from Social Media Examiner. I’ll remind you again to subscribe to their feed if you don’t already! Enjoy!

*****

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook news feed changes, Snapchat updates with Carlos Gil, Facebook group discoveries, and other breaking social media marketing news of the week!

Watch the Social Media Morning Talk Show

If you’re new to the show, click on the green “Watch replay” button here and sign in or register to watch our latest episode from Friday, May 12, 2017.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Reduces Low-Quality Links and Misleading Ads in the News Feed: Facebook is updating the news feed algorithm “so people see fewer posts and ads in News Feed that link to… low-quality web page experiences” and spammy ads. With this update, Facebook reviewed “hundreds of thousands of web pages linked to from Facebook” and identified which contain “little substantive content and have a large number of disruptive, shocking or malicious ads.” Links to these types of low-quality web pages will now “show up lower in people’s feeds and may not be eligible to be an ad.” The goal is to feature fewer misleading posts and more informative posts in the news feed. (6:45)

Facebook reduces low-quality web page experiences and misleading ads in the News Feed.

Facebook reduces low-quality web page experiences and misleading ads in the news feed.

Facebook notes that these changes will roll out “gradually over the coming months.” Publishers that do not produce the type of “low-quality landing page experience” referenced in Facebook’s Newsroom site may see a small increase in traffic, while publishers who do ought to expect a decline in traffic.

Snap Inc. Releases Q1 2017 Earnings Report: Snap Inc. posted its first quarterly earnings since going public in early March. The company reported that its daily active user (DAUs) base grew to 166 million in Q1 2017. Although this is a 36% increase year-over-year, it’s only a 5% gain when compared to its 158 million DAUs in Q4 2016. TechCrunch reports that “Snap added just 3 million new users in North America in Q1… [and] added 3 million in Europe.” Snap Inc. added just 1 million users for the “rest of the world.” (10:27)

Snapchat Rolls Out Limitless Snaps and Other New Tools: Snapchat rolled out four new creative tools this week. These new features include the option to remove the 10-second time limit and allow your videos to loop indefinitely until the viewer is ready to move to the next snap, and a new “infinity” timer setting for photos sent in stories or chats, which allow “the recipient to enjoy your Snap as long as they’d like.” Snapchat also rolled out a new Magic Eraser tool, which enables users to “select and remove objects from [their] Snaps,” and the ability to draw with emojis. (13:40)

Facebook Offers Hidden Group Functionality: Facebook features several quick shortcuts in groups that allow users to quickly start a live video, create a poll, sell something, and more from the status update or post bar at the top of the page. This feature is available in both the mobile and desktop versions of the Facebook site. (30:40)

ALT TEXT

Facebook offers several quick shortcuts in groups.

Facebook Debuts “Latest Conversations” Feature: “Facebook is rolling out a new feature called ‘Latest Conversations’ in its search results that will show the most recent public posts about timely topics that a lot of people across its network are discussing.” This new section of the news feed is rolling out to Facebook’s mobile users but isn’t currently available on the web version of the site.

Facebook Introduces Offline Conversion Optimization to Lead Ads: Facebook introduced a new Offline Conversion solution that enables marketers to optimize existing lead ad campaigns based on offline performance data. Marketing Land reports that this new solution allows advertisers “to track conversion activity through the sales cycle and map it back to specific campaigns and lead ads… create Lookalike Audiences of lead ad segments using Custom Audiences, retarget lead customers with upsells or new products or sequence ads based on where users are in the [sales] funnel.”

Facebook introduced a new Offline Conversion solution that enables marketers to optimize existing lead ad campaigns based on offline performance data.

Facebook introduced a new Offline Conversion solution that enables marketers to optimize existing lead ad campaigns based on offline performance data.

Facebook Tests “Topics to Follow” Feature: Facebook is testing a new Topics to Follow section, which allows users “to subscribe directly to topics in News Feed so they can see more stories about topics they like.” In addition to following specific pages, testers can “swipe through a range of themes like Theater, Horror Movies or Photography” and find posts around each area of interest.

Google Adds Nearby Event Feature to Search: Google updated its app and mobile web experience “to help web searchers more easily find things to do – like concerts, art exhibits, lectures, festivals, meetups, sporting events, and more – which are happening nearby, either now or in the future.” The new feature is currently only available in the U.S. for the mobile web and the Google app for both iOS and Android devices.

Google updated its app and mobile web experience to help web searchers more easily find things happening nearby, either now or in the future.

Google updated its app and mobile web experience to help web searchers more easily find things happening nearby, either now or in the future.

Google Announces New 360-Degree Cameras for Creating Street View Images: Google is integrating “Street View ready” certification standards within 20 new 360-degree cameras that are coming to the market in 2017. Google announced that all of the cameras meet “one of four new ‘Street View ready’ standards,” which gives businesses “the flexibility to choose the best way to upload imagery based on [their] interests.”

Google is integrating Street View ready certification standards within twenty new 360-degree cameras that are coming to the market in 2017.

Google is integrating Street View ready certification standards within 20 new 360-degree cameras that are coming to the market in 2017.

Amazon Rolls Out the Echo Show: “Amazon unveiled the Echo Show, a WiFi-enabled home device with a seven-inch screen that is the newest addition to its Alexa-powered Echo range of home hubs that plays media and responds to voice commands.” This new device can be pre-ordered through Amazon now and will be shipped from June 28; however, it’s currently only available in the U.S.

Amazon Adds Free Voice Calling to Echo Speakers: “Along with the launch of its touchscreen-equipped Echo Show, Amazon is introducing a free voice calling and voice messaging service that you can use to chat with other Echo users.” Echo users can now use their device to call or message anyone with a supported Echo device or the Alexa app on their phone for free.

Instagram Launches Fully Functional Web App: Instagram now allows mobile users to upload photos and publish new posts via the web. In a move aimed at expanding Instagram’s global usage, the company added “core features of the main app, including photo sharing and a lightweight version of the Explore tab” to its mobile website. Although TechCrunch reports that “there’s still no posting [images and videos] from the desktop site,” CNET shares step-by-step instructions on how to post to Instagram from your computer browser.

Periscope Now Allows Android Users to Broadcast Live 360 Video: Periscope shared in a tweet that Android users can now broadcast live 360-degree video. This functionality was previously limited to users broadcasting on iOS or through Periscope Producer. Now anyone with the updated version of the iOS or Android app can broadcast in 360 degrees. Periscope also notes that users can also watch Periscope 360 video on all web browsers except Safari.

Facebook Closes Oculus Story Studio Division: In an announcement on the Oculus blog, the company shared that Facebook is shutting down its cinematic VR division, Oculus Story Studio. TechCrunch reports that Facebook’s Oculus will now be focusing its efforts on investing in, rather than creating, virtual reality.

Pinterest Rolls Out New Functionality for Lens Beta: Pinterest Lens beta can now identify more objects at once and read QR codes. Pinterest also expanded its “speedy” app shortcuts that were initially rolled out for Android to iOS users.

Pinterest Lens Bet can now identify more objects at once.

Pinterest Lens beta can now identify more objects at once.

YouTube Launches New Slate of Exclusive Ad-Supported Shows: YouTube announced plans to launch seven new “star-studded shows” that are “premiering exclusively on YouTube” and will be fully ad-supported. These shows will be free to watch globally and are expected to debut “beginning later this year.”

Want to catch our next show live? Click here to subscribe or add our show to your calendar.

Facebook News Feed Changes, Snapchat Updates and Facebook Group Discoveries and other social media news for May. 13, 2017.

Facebook News Feed Changes, Snapchat Updates and Facebook Group Discoveries and other social media news for May 13, 2017.

 

Source: Facebook News Feed Changes, Snapchat Updates, and Facebook Group Discoveries