Facebook Engagement Bait News Feed Updates, New Fonts for Instagram Stories



social media researchWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore the Facebook “engagement bait” news feed updates, new fonts for Instagram Stories, and more breaking social media marketing news of the week!

Watch the Social Media Marketing Talk Show

If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, December 22, 2017. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

The Social Media Marketing Talk show will be taking a break for the holidays. Our next show will be on Friday, January 5, 2018.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Penalizes “Engagement Bait” Posts in the News Feed: Facebook will now demote posts from people and pages that use “engagement bait,” which is the attempt to manipulate Facebook’s news feed algorithm by boosting engagement to achieve greater reach. Facebook has reviewed and categorized “hundreds of thousands of posts” to inform a machine learning model to detect different types of engagement bait. (5:17)

Facebook will demote posts that use engagement bait to boost engagement to get greater reach.

Facebook will demote posts that use engagement bait to get greater reach.

Facebook announced that individual posts that use this tactic will now be shown less in news feed. It will also enforce demotions for pages “that systematically and repeatedly use engagement bait to artificially gain reach in News Feed… over the coming weeks.”

Instagram Tests Five New Fonts for Instagram Stories: Instagram seems to be testing five new fonts for Instagram Stories with users in Japan. They are reportedly being called Modern, Neon, Typewriter, Strong, and Classic; however, Instagram hasn’t officially announced nor confirmed any details about these possible new fonts. These new fonts were discovered by Matt Navarra. (23:58)

Instagram seems to be testing four new fonts for Instagram Stories with users in Japan.

Instagram seems to be testing five new fonts for Instagram Stories with users in Japan.

Facebook Rolls Out Custom Audiences for Users Lingering on Ads: There appears to be a new option to target a list of people who have “spent more time than usual viewing your display ads on Facebook and Instagram” within Ads Manager. Simply called Dwell, this new audience targeting option is an expansion of Dwell Time, which rolled out a few months ago and targeted people who have spent any time viewing your display ads on these platforms. This possible new custom audience option was first discovered by Matt Navarra. (25:51)

 Facebook now lets you target people who spent more time than usual viewing your ads.

Facebook now lets you target people who spent more time than usual viewing your ads.

Facebook Allows Users to React to Individual Parts of Videos: Facebook appears to be testing the ability to react to different parts of a video similarly to the way that reactions bubble up when rewatching Facebook Live videos. Facebook hasn’t officially rolled out this feature nor shared any details about it. This new feature was discovered by Matt Navarra. (28:25)

Facebook Tests Topics for Group Posts: Facebook is possibly testing the ability to add “topics” to group posts. Adding topics helps other members find the information they want and serves as a resource for the whole group. Per the screenshots provided, the list of topics can be found at the top of the Discussion tab in groups on mobile and on the right-hand column on the desktop. This new feature was discovered by Matt Navarra. (29:49)

Facebook Adds “Green Dot” Alert to Post Comments: In May, Facebook debuted a new “green dot” that appeared next to users’ names as an indication of who’s active and online now within Messenger. It appears that Facebook might be expanding this notification to post comments as well. (31:30)

Facebook might be expanding the green dot notification to post comments.

Facebook might be expanding the green dot notification to post comments.

Facebook Page Messages Found Inside Messenger: Facebook page messages can now be managed from inside the Messenger app, as well as the Page Manager app on mobile. The inbox can be accessed by clicking on your profile image. Messenger displays all of the pages you manage and you can click on each one to see its messages. (33:22)

Facebook Page messages can now be managed from inside the Messenger app on mobile.

Facebook page messages can now be managed from inside the Messenger app on mobile.

Facebook Rolls Out New Meetup Tools, Chat Features, and a Quick Way to Invite Friends to Groups: Facebook now encourages users in groups to plan in-person meetups with other members who are near them with a new Get Together button. Based on an image shared by Matt Navarra in a tweet, this new meetup option appears to be found in the text field for group posts along with the option to share a photo or video, create a poll, and more. (35:18)

Facebook may also be rolling out a button to quickly add friends and a number of new chat features to groups. These features were also discovered by Matt Navarra. Facebook hasn’t officially rolled out these possible new features nor shared any details about them.

Facebook may also be rolling out a button to quickly add friends and a number of new chat features to Groups.

Facebook may also be rolling out a button to quickly add friends and a number of new chat features to groups.

Twitter Shows Hashtag Insights in Real Time: Twitter hashtags may now show insights as you type. It appears that Twitter will suggest variations on hashtags and reveal which versions are trending and how many people have shared the hashtag within the past hour. This new tool was discovered by Matt Navarra, but hasn’t yet been officially announced by Twitter. (37:50)

Twitter hashtags will now show insights as you type.

Twitter hashtags may now show insights as you type. Twitter hasn’t yet officially announced this possible new feature.

Twitter Rolls Out Account Activity API for Powering Customer Service and Chatbots: Twitter launched a new enterprise-level API that will offer developers access to real-time activities such as tweets, @mentions, replies, and much more and help them power customer service tools, chatbots, and other brand engagement vehicles for Twitter. While the existing Twitter Account API also grants access to real-time Twitter activities, this new version is expanded to handle data from a larger number of accounts, multiple URLs, and support.

Twitter launched a new enterprise-level API for powering customer service tools, chatbots, and other brand engagement vehicles for the platform.

Twitter launched a new enterprise-level API for powering customer service tools, chatbots, and other brand engagement vehicles for the platform.

Facebook Officially Rolls Out Snooze for News Feed Posts: Facebook will launch a new Snooze feature, which gives users the option to “temporarily unfollow a person, Page or group for 30 days” over the next week. This feature was initially being tested in the U.S. earlier this year with different lengths of time and it will now be widely available.

Snapchat Launches Augmented Reality Developer Platform, Lens Studio: Snapchat’s new Lens Studio offers “a new way for anyone to create Lenses for the Snapchat community.” It’s a free desktop app for Windows and Mac and offers easy-to-use guides and tools.

Snapchat Debuts Branded Filters With Animated Graphics: Snapchat is rolling out a new type of branded filter that features moving text and graphics that can be overlaid on photos and videos. These new “animated filters” were introduced to users earlier this month and are now available to all advertisers in the U.S., Canada, the U.K., Germany, France, and Australia for their sponsored snap ads. Adweek reports that “in the coming months,” this feature will also include targeting by age, gender, time of day, and interest.

Twitter Displays Video Counts on All Video Tweets: Twitter announced that video counts will now be publicly displayed on both organic videos and video ads in tweets, but not on pre-roll ads. Marketing Land reports that Twitter counts a view once the video has played for at least 2 seconds while at least 50% is in view, in accordance with the Media Rating Council’s video viewability standard and notes that Twitter will combine earned and paid views in the overall view count for brand videos that run both organically and as a promoted video ad.

Facebook Introduces New Facial Recognition Tools: Facebook debuted new facial recognition tools “to help people better manage their identity on Facebook” and “help you detect when others might be attempting to use your image as their profile picture.” Using the same technology that automatically tags users in photos, Facebook will now notify users if their face is being used as someone else’s profile photo or found in any other images that have been uploaded to the site.

Facebook is also using this new facial recognition software to improve the alt-text tool for visually impaired users. Facebook will now include names when it describes what’s in a photo for people who use screen readers.

Instagram Launches Alpha Testing Program for iOS and Android Users: Instagram has been running a beta testing program open to Android users for the past few years and just announced the rollout of a new alpha testing program for both iOS and Android users. TechCrunch reports that this new program will offer “a different version of the app to testers than [the one that] is available to Beta testers” which means that users will get early access to experimental features that may never be released to the wider public.

Facebook Announces Updates to Video Distribution and Monetization: Facebook news feed ranking will give priority to video posts that have a strong repeat viewership and Watch Show pages that are linked to existing pages. In a Newsroom post, Facebook specified that videos from pages that people “proactively seek out” with search or directly going to a page week after week should expect to see greater distribution on the news feed.

Facebook is also rolling out more ways for larger publishers to monetize their video posts with new guidelines and limits around ad breaks rolling out in January and the adoption of pre-roll ads being tested in the Watch tab. To help creators and publishers, Facebook added a dedicated Ad Break Insights tab with two new metrics: Ad Break impressions at the video level and Ad Break CPMs at the video level.

Twitter Adds Support for App-Based Two-Factor Authentication: Twitter updated its platform security to allow users to use third-party authentication apps such as Google Authenticator, Authy, and 1Password instead of SMS to establish a two-factor login authentication for their Twitter account. TechCrunch reports that “all you need to get set up is a one-time verification from within your logged in about on the desktop using your mobile Twitter app, your phone’s camera, and a uniquely generated QR code to establish the connection between app and Twitter.”

Want to catch our next show live? Click here to subscribe or add our show to your calendar.

 

Source: Facebook Engagement Bait News Feed Updates, New Fonts for Instagram Stories

7 Metrics to Audit Your YouTube Channel



social media how toDo you know if you’re reaching your goals on YouTube?

Wondering how to analyze the effectiveness of your YouTube content and strategy?

In this article, you’ll discover seven metrics to watch when assessing the performance of your YouTube channel.

7 Metrics to Audit Your YouTube Channel by Jeremy Vest on Social Media Examiner.

7 Metrics to Audit Your YouTube Channel by Jeremy Vest on Social Media Examiner.

 

What Is a YouTube Audit?

Audits may not be the sexiest thing on the planet, but all of the optimization in the world would be for nothing if you can’t measure the success of your YouTube presence. Most people think it’s enough to just mentally keep track of things like subscribers and views, but the real masters of the platform perform deep audits on a regular basis.

Deep audits have a way of revealing hidden tricks and details in the YouTube algorithm. You never know when you might find a pattern you can emulate in the future to give your YouTube channel an edge. Audits also give you an opportunity to step back from your content and take an objective look at what’s working and what’s not.

YouTube analytics

To begin, start tracking your YouTube metrics over time. After you collect enough data to detect trends, see if you can find patterns that point out why your metrics went up or down. Over time, you can adjust your channel optimization and content to grow your YouTube channel.

#1: Determine How Many Subscribers Are Watching Your Content

Whether you have a million subscribers or a hundred, you need to know what content interests and engages them. Most people are laser-focused on getting more subscribers, but what’s the point of growing your subscriber base if people aren’t watching and engaging with your content?

Your number-one priority should be creating content that connects with your audience and provides value to them. The subscribers-to-views ratio can help you determine how well your content meets that goal.

This ratio also boosts your channel from an algorithmic perspective. Videos that receive 20% of their subscriber count in views in the first 48 hours will continue to perform well throughout their lifetime (which is also a good reason to post on a regular schedule).

To find the subscribers-to-views ratio in Creator Studio, go into the dashboard and make sure it’s set for the last 28 days. Then compare the number of views against the number of subscribers to calculate the subscribers-to-views ratio. This ratio will give you an idea of how active your subscriber base is.

YouTube analytics calculate subscribers to views ratio

Tip: You can also calculate these ratios as percentages. If you’re not a math whiz, the free online percentage calculator can help.

percentage calculator

#2: Find Out What Content Generates the Most Engagement

Now that you have an idea of how many subscribers are actually watching your videos, you can analyze engagement, which is the number of likes, dislikes, comments, and shares.

Engagement factors into the algorithm because YouTube is all about what interests people. If a video generates a lot of comments, that’s probably because people find it intriguing. Frequently shared videos are clearly content that people enjoy and want to spread around. Likes and dislikes indicate emotional engagement because, if nobody cares, nobody clicks either one.

If you can get a sense of what topics, styles, and delivery generate engagement, you can repeat those factors to get more engagement in the future and perform better in the algorithm.

To determine the views-to-engagement ratio, select Overview under the Analytics tab in Creator Studio.

YouTube analytics overview

Add up the stats for likes, dislikes, shares, and comments. Then calculate the ratio of engagements to views.

YouTube analytics calculate engagement to views ratio

You can also calculate this percentage for individual videos to see which ones spur the most engagement. Based on your findings, you might create videos on similar topics for increased engagement in the future.

#3: Measure Organic Views

Organic views are video views that weren’t generated via paid advertising. If you haven’t run any paid advertising on YouTube, this metric is simple to figure out: all of your views are organic views.

But if you’re a brand or small business or even an ambitious YouTuber who has run some pre-roll ads or other advertising to promote a video, it’s important to figure out how much of your traffic has come from organic views. This metric indicates how well your channel is performing in the algorithm.

If you’ve done some advertising, seeing your organic views is still pretty easy. In Creator Studio, select Traffic Sources under Analytics.

YouTube analytics traffic sources

Next, select the Traffic Source checkbox (so that all sources are selected) and then clear the YouTube Advertising checkbox. What’s left over is your organic view count.

YouTube analytics traffic organic

#4: Track How Long Viewers Are Watching Your Videos

Watch time is among the most important metrics for your YouTube videos. The algorithm looks at watch time to gauge how well your videos sustain people’s interest. Hopefully, the watch time of your videos is increasing. Of course, you have to know your watch time to improve it.

To find this metric in Creator Studio, go to Analytics > Watch Time Reports > Watch Time.

YouTube analytics watch time

You’ll then see a graph that shows the general trend in watch time. If watch time is going down, you might change your content to get people to stick around to the end of your videos or experiment with longer videos.

Select other options to see different charts as well.

YouTube analytics watch time

#5: Find Out How Often Your Videos Are Suggested

Getting your videos suggested next to videos with large view counts from large YouTube channels is a way to accelerate the growth of your channel. As part of your auditing process, keep track of which videos in your topic area are often suggested so you can try to match their success.

You also need to keep track of how often your videos appear as suggested videos. In Creator Studio, go to Analytics > Traffic Sources > Suggested Videos.

YouTube analytics traffic suggested videos

#6: Discover Which Videos Have the Highest Audience Retention

We’ve already talked about the importance of watch time, but part of that is the percentage of the videos that your audience watches before they click away. This metric is known as audience retention.

To find it in Creator Studio, go to Analytics > Watch Time Reports > Audience Retention. Below the graph that shows your overall channel’s audience retention, you can see the audience retention for individual videos including the percentage watched for each video on the far right.

YouTube analytics retention

By studying the videos that attain the highest audience retention, you can gauge which topics and styles perform best and repeat those in the future.

#7: Measure Views via YouTube Search

YouTube is the second-largest search engine in the world. Especially in the early stages of your YouTube channel (when you don’t have an audience to provide a lot of the metrics that boost the video in the algorithm), search traffic is really all you can get. So it’s important to optimize your YouTube channel for search and track the effectiveness of your efforts in your audits.

In Creator Studio, go to Analytics > Traffic Sources > YouTube Search.

YouTube analytics traffic from youtube search

If a video performs especially well in search, the algorithm may rank your channel highly for that search term so creating more videos on that subject might be a good idea.

Conclusion

When you audit YouTube channel metrics on a regular basis, some ideas for improving performance will reveal themselves immediately. Other metrics and trends may take some time to interpret. And sometimes you may find things you were never looking for. You never know until you look.

What do you think? How have you tracked the performance of your YouTube channel so far? Do you plan to change how you measure the success of your channel going forward? Please share your thoughts in the comments.

Discover seven metrics to watch when assessing the performance of your YouTube channel.

 

Source: 7 Metrics to Audit Your YouTube Channel

Facebook Debuts Augmented Reality Camera: This Week in Social Media



social media research

This post is a great summary of current events in social media. Enjoy!

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 Conference for developers this week. The new Camera Effect Platform “turns smartphone cameras into the first AR platform” and provides “an opportunity for artists and developers to create effects for the Facebook camera.” With this new platform, Facebook introduced two new tools, Frame Studio, a web-based tool that “allows anyone with a profile or Page to design frames for use on profile pictures or in the new Facebook camera,” and AR Studio, which “enables artists and developers to build their own AR experiences such as animated frames, masks, and interactive effects that respond to motion, interactions during Live broadcasts, or third-party data.”

Facebook's new Camera Effect Platform turns smartphone cameras into the first AR platform and provides an opportunity for artists and developers to create effects for the Facebook camera.

Facebook’s new Camera Effects Platform turns smartphone cameras into the first AR platform and provides an opportunity for artists and developers to create effects for the Facebook camera.

Frame Studio is now available to all users on desktop browsers. All frames must be submitted for Facebook’s approval prior to being featured in the Facebook camera. Facebook cautions that frames “must follow Facebook’s guidelines and cannot include logos or trademarks unless pre-approved by Facebook.”

AR Studio is currently “in closed beta” with a select group of partners; however, developers can apply online to participate as well. In the meantime, Facebook released two new effects for Live video as part of the AR Studio beta program. These include a “This or That” effect, which allows live broadcasters to select from two options posed to viewers, and a new integration with Giphy.

Twitter Rolls Out In-stream Video Ads: Twitter advertisers “can now run In-Stream Video Ads to align with videos… from Amplify partners, including top TV networks, major sports leagues, major publishing houses and magazines, and professional news outlets.” These new video ad units include both pre-roll and mid-roll ads and have been proven to get a message “in front of a larger target audience.” In-stream video ads are currently available in the U.S. and are expected to roll out “more widely in the year ahead.”

YouTube Opens Mobile Live Streaming to Smaller Accounts: TechCrunch reports that the ability to live stream directly to a YouTube channel from a phone was previously restricted to accounts with 10,000 or more subscribers. However, a YouTube support page on mobile live streaming reveals that this capability is now available to smaller channels with more than 1,000 subscribers. Facebook notes that these accounts must also be verified and free of any live-stream restrictions within a certain time limit to be granted the ability to broadcast live from a phone.

Facebook Launched New Social VR Platform, Facebook Spaces, in Beta: Facebook introduced Facebook Spaces, “a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room.” With Facebook Spaces, users can create a personalized avatar; connect with other users; share photos, videos, and experiences; and much more within a virtual 360-degree space.

Facebook introduced Facebook Spaces, a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room.

Facebook introduced Facebook Spaces, a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room.

Facebook Spaces is currently in beta and only available for Oculus Rift and Touch. Facebook plans to add new features as more users provide feedback and continue exploring “what makes social VR experiences most meaningful.”

Our Take on Top News This Week

In this week’s show from Friday, April 21, 2017, Michael Stelzner and guests discuss the top news in social media. Topics include a new way to broadcast live from a desktop (6:38), the newly launched Facebook Camera Effects Platform and Facebook Spaces (18:12), and the latest updates coming to Facebook Messenger (43:22). Subscribe to future shows here.

More News to Note

Snapchat Introduces World Lenses: Snapchat launched World Lenses, a “new way to use Lenses… that can paint the world around you with new 3D experiences.” Snapchat users can now place new AR-like cards and stickers onto any scene captured with their mobile device and “virtually interact with 3D graphics that look like they were anchored to, and blended with, the real world.”

Facebook Expands Integrations and Partnerships for Workplace: Facebook announced new integrations and partnerships to its enterprise communication tool, Workplace by Facebook, that will improve and simplify day-to-day workflows, ensure regulatory compliance, and enable richer communication using live video within the platform.

Facebook announced several new integrations and partnerships within its Workplace by Facebook team communications tool.

Facebook announced several new integrations and partnerships within its Workplace by Facebook team communications tool.

With this update, it will be “easier to share, preview and organize files, documents, and work with customer records” and collaborate inside Workplace with leading file storage, productivity, and CRM solutions such as OneDrive, Office, Salesforce, and more. Workplace customers can now build custom bots with its new bot platform partners like Converse and Pullstring and better comply with industry regulations and manage business risk with the help of leading cloud compliance, e-discovery, and data loss prevention providers such as Disco and Netskope within the platform. Facebook also rolled out “support for streaming Live into Workplace… [that makes] it possible for their customers to stream fully-featured video meetings directly to Workplace.”

Facebook Debuts New Tools and Bots for Messenger: Facebook introduced “a new suite of tools that gives you the ability to build richer experiences, get discovered, and extend the conversational, visual and social capabilities of your bots” with its new “Messenger 2.0” rollout. Facebook launched the Discover tab, a “new surface to help people intuitively browse and find the best bots, places, and businesses in Messenger.” Discover currently has categories such as Entertainment, News, Food & Drink, Finance, and more to come.

Discover is rolling out to a “small number” of users in the U.S. this week but is expected to “gradually” roll out to all users over time. Facebook invites bot developers to submit their own tools for the Discover tab and encourages businesses to make sure their information on Messenger is up to date and accurate.

Facebook introduced a new suite of tools within its Messenger 2.0 rollout.

Facebook introduced a new suite of tools within its Messenger 2.0 rollout.

Along with this update, Facebook will roll out chat extensions that “contextually bring a bot into a conversation and collaborate on creating shopping lists, ordering food, splitting payments, sharing music and other new and existing use cases.” For example, Spotify will soon launch a new chat extension for Facebook Messenger that “lets friends discover and share music directly in their chats.” Facebook also rolled out parametric Messenger Codes, which allow companies to “generate multiple Messenger Codes for their bot and see which ones are being scanned the most.”

Facebook Launches Automated Insights for Analytics: “Using advanced machine learning and artificial intelligence,” Facebook Analytics can now automatically surface insights in the dashboard such as shifts in purchase behavior over time or engagement across multiple cities that allow admins to “easily identify where to dig deeper and determine a plan of action.” Facebook also rolled out customizable dashboards where page admins can “quickly pin [their] most important reports in one place… and [see] everything at a glance.”

Facebook Analytics can now automatically surface insights in the dashboard that allow admins to easily identify where to dig deeper and determine a plan of action.

Facebook Analytics automatically surfaces insights in the dashboard that allow admins to easily identify where to dig deeper and determine a plan of action.

Google Unveils New Home Page and Enhancements for Analytics: Google introduced “additional enhancements designed to help [site owners] make better data-driven decisions based on a deeper understanding of [their] users” and a new landing page for Google Analytics. The new home page for Google Analytics now features “an overview of key aspects” of an organization’s online presence such as snippets from a curated set of Google Analytics reports framed with “helpful questions” and the ability to surface more details. Google also offers a new Discover page where users can find useful products, tools, and features to help monitor and manage an account.

Google introduced enhancements and a new landing page for Google Analytics.

Google introduced enhancements and a new landing page for Google Analytics.

Instagram Rolls Out Collections for Saved Posts: Instagram now allows users to organize their saved posts into collections where they can be accessed at any time. Instagram’s new saved collections are completely private and available on the updated version of the Instagram app for iOS and Android.

Instagram rolled out private collections for saved posts.

Instagram rolled out private collections for saved posts.

Instagram Offers Offline Mode Functionality on Android: Instagram announced that it has “built support for using most of its features without Internet access” on Android and is “exploring” the option of releasing an iOS version as well. With this new feature, Instagram users “in developing nations where data is either too expensive for everyone to afford or there aren’t omnipresent or stable data connections” can now see Instagram content that was previously loaded in their feed, as well as leave comments, like posts, save media, or unfollow people – “all of which will go through when they reconnect.”

Facebook Expands and Updates Integrations With Giphy: As part of the beta release of AR Studio on the new Facebook Camera Effects Platform mentioned above, Giphy introduced Giphy Live for Facebook Live and Giphy Thoughts for the Facebook camera. VentureBeat reports that a “magic wand icon within the Facebook Camera… [presents] the Giphy Live ticker at the top of the screen… [where broadcasters can] select a topic to find an appropriate GIF” for their Facebook Live videos. With the new Giphy Thoughts effect, Facebook camera users can “add a thought bubble to highlight what a person, animal, or object is ‘thinking’” within the photo.

Facebook has also expanded Giphy’s Messenger chat features such that “GIFs can be more natively integrated right into conversations.” Users can select from six styles of GIFs that can be added to their chats. These latest updates and integrations are now available to all Facebook Messenger users.

Facebook rolls out three new updates and integrations with Giphy.

Facebook rolls out three new updates and integrations with Giphy.

Facebook Admins Report Drop in Page Likes: Facebook Security removed a number of “inauthentic likes and comments that appear to come from [spam] accounts located in Bangladesh, Indonesia, Saudi Arabia, and a number of other countries” from Facebook. Because of this action, Facebook expects that “99% of impacted Pages with more than 10,000 likes will see a drop of less than 3%” in their likes and other activities. Facebook is working to “prevent this network of spammers from reaching its end goal of sending inauthentic material to large numbers of people” and will continue developing and improving its spam detection technology and resources in the future.

Upcoming Social Media News Worth Following

Facebook Tests Groups Tab for Pages: Facebook is testing a new feature that makes it easier for select brand pages to link to or add a new tab for groups. By linking the two, page admins can direct users to an “official group instead of one of the many fan groups” that may be created for a company, organization, or program. Adweek reports that this new feature has only been released to “about 2 percent of Pages” and Facebook plans a broader expansion in June.

Facebook Improves 360 Video Experience: Facebook unveiled “a new technique… [it] is using to improve the watching experience for 360 videos.” With the help of machine learning to predict where a viewer will look next, Facebook can reduce the number of pixels that must be rendered at any one time in a 360 video and avoid the “unpleasantness of turning your head in VR only to see a blurry scene” in a process called dynamic streaming. Facebook provided more details on this new approach on the Facebook Code blog.

Facebook Tests Color-coordinated Link Previews for Articles: Adweek reports that Facebook “appears to be matching the background colors of their links with the images included in the posts” seen on the Facebook iOS app and mobile website. Facebook has confirmed that it’s currently testing “multiple design updates in News Feed” as a way “to make Facebook a more visual and engaging place to have conversations” but hasn’t confirmed any other details about this feature.

LinkedIn Announces Upcoming Privacy Policies and User Agreements Changes: LinkedIn updated its terms and conditions, including the company privacy policies and user agreements to allow “certain third-party services” to access LinkedIn users’ profiles, productivity and communication tools, new authorship tools, and more. In a post shared on its company blog, LinkedIn expects these updates to take effect on June 7, 2017.

Google Tests New Job Platform Called Hire for Recruiters: The Next Web reports that Google is quietly testing a new project called Hire “to tackle the task of managing job applications for recruiters.” This new tool is currently being used by a small group of companies to accept applications for open positions. Google hasn’t confirmed any details about this new product.

Google quietly tests Hire to help recruiters tackle the task of managing job applications.

Google quietly tests Hire to help recruiters tackle the task of managing job applications.

Some Interesting Studies to Note:

Instagram Influencer Marketing Is a $1 Billion Industry: According to projections from influencer marketing company Mediakix, Instagram influencer marketing is currently worth an estimated $1 billion and could easily grow to $2 billion by 2019. The company notes that “lack of transparency and reported metrics with regards to advertiser spend mean that there’s no official tally on the size of the Instagram influencer market.” To estimate how much money advertisers have spent on Instagram influencer marketing, Mediakix tracked the number of sponsored Instagram posts over a year and weighed it against the platform’s current annual growth.

The Value of Influencer Content 2017: Using survey data from 207 marketers across a variety of industries and their agencies, Linqia issued a new report on the value of influencer content and how companies are integrating it into their marketing plans. The findings reveal that 86% of those surveyed include influencer marketing in their content marketing strategies and 57% say influencer content actually performs better than professionally produced assets. However, marketers spend an average of 2.6 times more for professionally produced content than they would if they simply worked directly with influencers to create the same asset.

Top Non-game Apps by Downloads and Revenue Worldwide: New research from app analytics company Sensor Tower reveals that Facebook owns four out of the five most downloaded apps around the globe in Q1 2017. These include WhatsApp, the flagship Facebook app, Messenger, and Instagram, in order. Ranked fifth on the list of the most downloaded apps is Snapchat.

What do you think of Facebook’s new augmented reality tools? Have you checked out the new Facebook Spaces? Please share your comments below.

Facebook Debuts Augmented Reality Camera and other social media news for Apr. 22, 2017.

Facebook Debuts Augmented Reality Camera and other social media news for Apr. 22, 2017.

 

Source: Facebook Debuts Augmented Reality Camera: This Week in Social Media

How to Research Your Competitors on Instagram



social media tools

Are you trying to make a difference on Instagram? Here’s a great article from Social Media Examiner on researching your competitors. If you haven’t already, please subscribe to the feed on Social Media Examiner – great content!

Wondering what your competitors are up to on Instagram?

Looking for an enterprise-level tool to compare their marketing efforts to yours?

Researching how your competitors market on Instagram can help you find new ways to reach your shared customer base.

In this article, you’ll discover how to research your competitors on Instagram.

How to Research Your Competitors on Instagram by Hiral Rana on Social Media Examiner.

How to Research Your Competitors on Instagram by Hiral Rana on Social Media Examiner.

Disclaimer: This article discusses a tool that is costly and more suited to mid-sized and larger businesses. Social Media Examiner does not endorse this or any other product, tool or service mentioned in the articles we publish, nor were we, in any way, incentivized to produce this content.

#1: Identify Industry-Wide Trending Topics and Hashtags

To create an effective social media marketing strategy, start by listening to what’s going on in your niche. These insights can help you pinpoint the most prevalent issues or concerns in your industry and then craft your messaging accordingly. When you’re always listening, you can jump on trends before your competitors.

Talkwalker lets you do in-depth research on what everyone is buzzing about. Log in to Talkwalker and click the Analytics tab (the gateway to all of the social media insights you’ll ever need). In the image below, I burrowed into Channels > Instagram and selected Chanel as an example. You can do the same for your competitors.

Go to Channels and then Instagram to start researching your competitors with Talkwalker.

In Talkwalker, go to Channels > Instagram to start researching your competitors.

Click on Themes to get an idea of the rising, fading, and new themes in your industry. Think of this as a type of keyword research. You’ll want to build a decent-sized list of words around which you can create content.

On Talkwalker's Analytics tab, click Themes to see popular industry themes.

On Talkwalker’s Analytics tab, click Themes to see popular industry themes.

Filter by hashtag to see the top Instagram hashtags related to this brand.

To view popular Instagram hashtags with Talkwalker, filter by themes.

To view popular Instagram hashtags with Talkwalker, filter by themes.

If you click on a hashtag (#GabrielleChanel, for example), you can get more in-depth information about it.

Click an Instagram hashtag to see more detailed information in Talkwalker.

Click an Instagram hashtag in Talkwalker to see more detailed information.

Scroll down to the most engaging posts based on this hashtag to help pinpoint hot topics. You can also check Most Engaging Posts to see related hashtags.

Scroll down to the most engaging Instagram posts to see which topics are resonating.

Scroll down to the most engaging Instagram posts to see which topics are resonating.

More importantly, you can view the sentiments around these hashtags. Click one of the sentiments in the pie chart to view more data.

View more detailed information about hashtag sentiment in Talkwalker.

View more detailed information about hashtag sentiment in Talkwalker.

These insights into popular hashtags and topics will inform your Instagram messaging to help you gain an advantage over your competition.

#2: Analyze Individual Competitor Instagram Posting Tactics

In addition to tracking trends and hot issues in your industry, you also need to know how well your competition is performing on Instagram. Talkwalker lets you compare your Instagram activity to your competitors’.

Let’s take Coach, for example. The graph below is Coach’s Instagram activity for a one-week period. The graph lets you see how many times the company posted each day during that period.

Talkwalker shows a brand's Instagram activity for the past week.

Talkwalker shows your competitor’s Instagram activity for the past week.

Click on a date to see the posts and how much engagement (likes and comments) they received. You can also sort results by other metrics such as potential reach.

Below the graph, Talkwalker ranks the most engaging posts over the selected timeframe.

You can also see the brand's most engaging Instagram posts for the past week.

You can also see your competitor’s most engaging Instagram posts for the past week.

Take a deeper look into your competitor’s most successful content. What are they doing well? What’s helping them attain high levels of engagement? For each mention, you’ll find a link to take you to the post on Instagram. There you can view the comments and find out what’s resonating with their audience.

Take a look at Talkwalker’s virality map to see how your competitor’s posts spread across countries.

Talkwalker's virality map shows how posts spread across the globe.

Talkwalker’s virality map shows how posts spread across the globe.

You can also view your competitor’s top influencers.

Talkwalker identifies a brand's top influencers on Instagram.

Talkwalker identifies a brand’s top influencers on Instagram.

Looking at your competitors’ brand advocates and Instagram content can help inform the direction of your campaigns going forward.

#3: Examine Engagement Metrics for Shared Audience Segments

Crafting successful brand messaging requires research and optimization. Talkwalker helps you identify optimal topics and times to post based on the probability to earn likes and comments.

Let’s use Dior as an example. The graph below lets you see how active they were on Instagram over a specified timeframe. This type of data can inform which days and times are best for reaching a certain demographic.

Viewing a brand's daily activity in Talkwalker can help you determine the best days and times to reach a particular audience.

Viewing your competitor’s daily activity in Talkwalker can help you determine the best days and times to reach a particular audience.

You can also analyze your competitor’s messaging on a more granular level. For instance, suppose you want to analyze how all of Dior’s English-speaking Instagram followers engage with the brand. At the top of the menu, choose Open Filters. Then select the filters you want to apply.

Filter your results in Talkwalker to zero in on a particular audience segment.

Filter your results in Talkwalker to zero in on a particular audience segment.

Filtering the data will give you a better feel for how involved these followers are with the brand. It’s a great way to pinpoint a single, focused demographic and their interests. You can then use these insights to optimize your own posts.

Click the Performance tab to get an overview of mentions, engagement, and reach for the brand over a given timeframe.

Talkwalker's Performance tab shows mentions, engagement, and reach over time.

Talkwalker’s Performance tab shows mentions, engagement, and reach over time.

Talkwalker lets you put your competition under a microscope and learn how each post generates a particular reaction. From every post your competitor makes, you can get a better idea of how to tweak your own posts for optimal engagement.

#4: Compare Share of Voice

Establishing your company’s and competitors’ “share of voice” (share of the conversation) across Instagram will help you put your brand messaging in perspective. Typically you’ll examine these metrics over a longer timeframe to judge the overall success of a campaign.

For example, let’s look at a comparison of Dior, Chanel, and Coach over a 30-day period. The chart below shows each company’s share of the conversation in relation to brand-consumer interactions. Chanel clearly has a significant share of voice over the other two brands.

Compare brands in Talkwalker to see their share of the conversation on Instagram.

Compare brands in Talkwalker to see their share of the conversation on Instagram.

You can look at each brand’s most frequently used hashtags.

Compare the most frequently used hashtags for different brands.

Compare the most frequently used hashtags for different brands.

Talkwalker also provides a map to let you see where the mentions are coming from geographically.

See where mentions are coming from on this Talkwalker map.

See where mentions are coming from on this Talkwalker map.

Assessing your share of voice in the marketing landscape gives you an idea of where you stand in relation to the competition. This metric can be a key indicator that you need to improve how you relate to your target audience. But take the findings with a grain of salt.

In Conclusion

Incorporating visual-based Instagram into your marketing is all about showcasing your messaging through photos, videos, infographics, or memes while avoiding hard sales pitches. Use the tips above to gain insights that will help you stay ahead of the competition.

What do you think? Have you tried Talkwalker? How do you gather insights about your competitors on Instagram? Please share your thoughts in the comments below.

How to Research Your Competitors on Instagram by Hiral Rana on Social Media Examiner.

How to Research Your Competitors on Instagram by Hiral Rana on Social Media Examiner.

 

Source: How to Research Your Competitors on Instagram

Facebook News Feed Changes, Snapchat Updates, and Facebook Group Discoveries



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Today’s post is another pearl of wisdom from Social Media Examiner. I’ll remind you again to subscribe to their feed if you don’t already! Enjoy!

*****

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook news feed changes, Snapchat updates with Carlos Gil, Facebook group discoveries, and other breaking social media marketing news of the week!

Watch the Social Media Morning Talk Show

If you’re new to the show, click on the green “Watch replay” button here and sign in or register to watch our latest episode from Friday, May 12, 2017.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Reduces Low-Quality Links and Misleading Ads in the News Feed: Facebook is updating the news feed algorithm “so people see fewer posts and ads in News Feed that link to… low-quality web page experiences” and spammy ads. With this update, Facebook reviewed “hundreds of thousands of web pages linked to from Facebook” and identified which contain “little substantive content and have a large number of disruptive, shocking or malicious ads.” Links to these types of low-quality web pages will now “show up lower in people’s feeds and may not be eligible to be an ad.” The goal is to feature fewer misleading posts and more informative posts in the news feed. (6:45)

Facebook reduces low-quality web page experiences and misleading ads in the News Feed.

Facebook reduces low-quality web page experiences and misleading ads in the news feed.

Facebook notes that these changes will roll out “gradually over the coming months.” Publishers that do not produce the type of “low-quality landing page experience” referenced in Facebook’s Newsroom site may see a small increase in traffic, while publishers who do ought to expect a decline in traffic.

Snap Inc. Releases Q1 2017 Earnings Report: Snap Inc. posted its first quarterly earnings since going public in early March. The company reported that its daily active user (DAUs) base grew to 166 million in Q1 2017. Although this is a 36% increase year-over-year, it’s only a 5% gain when compared to its 158 million DAUs in Q4 2016. TechCrunch reports that “Snap added just 3 million new users in North America in Q1… [and] added 3 million in Europe.” Snap Inc. added just 1 million users for the “rest of the world.” (10:27)

Snapchat Rolls Out Limitless Snaps and Other New Tools: Snapchat rolled out four new creative tools this week. These new features include the option to remove the 10-second time limit and allow your videos to loop indefinitely until the viewer is ready to move to the next snap, and a new “infinity” timer setting for photos sent in stories or chats, which allow “the recipient to enjoy your Snap as long as they’d like.” Snapchat also rolled out a new Magic Eraser tool, which enables users to “select and remove objects from [their] Snaps,” and the ability to draw with emojis. (13:40)

Facebook Offers Hidden Group Functionality: Facebook features several quick shortcuts in groups that allow users to quickly start a live video, create a poll, sell something, and more from the status update or post bar at the top of the page. This feature is available in both the mobile and desktop versions of the Facebook site. (30:40)

ALT TEXT

Facebook offers several quick shortcuts in groups.

Facebook Debuts “Latest Conversations” Feature: “Facebook is rolling out a new feature called ‘Latest Conversations’ in its search results that will show the most recent public posts about timely topics that a lot of people across its network are discussing.” This new section of the news feed is rolling out to Facebook’s mobile users but isn’t currently available on the web version of the site.

Facebook Introduces Offline Conversion Optimization to Lead Ads: Facebook introduced a new Offline Conversion solution that enables marketers to optimize existing lead ad campaigns based on offline performance data. Marketing Land reports that this new solution allows advertisers “to track conversion activity through the sales cycle and map it back to specific campaigns and lead ads… create Lookalike Audiences of lead ad segments using Custom Audiences, retarget lead customers with upsells or new products or sequence ads based on where users are in the [sales] funnel.”

Facebook introduced a new Offline Conversion solution that enables marketers to optimize existing lead ad campaigns based on offline performance data.

Facebook introduced a new Offline Conversion solution that enables marketers to optimize existing lead ad campaigns based on offline performance data.

Facebook Tests “Topics to Follow” Feature: Facebook is testing a new Topics to Follow section, which allows users “to subscribe directly to topics in News Feed so they can see more stories about topics they like.” In addition to following specific pages, testers can “swipe through a range of themes like Theater, Horror Movies or Photography” and find posts around each area of interest.

Google Adds Nearby Event Feature to Search: Google updated its app and mobile web experience “to help web searchers more easily find things to do – like concerts, art exhibits, lectures, festivals, meetups, sporting events, and more – which are happening nearby, either now or in the future.” The new feature is currently only available in the U.S. for the mobile web and the Google app for both iOS and Android devices.

Google updated its app and mobile web experience to help web searchers more easily find things happening nearby, either now or in the future.

Google updated its app and mobile web experience to help web searchers more easily find things happening nearby, either now or in the future.

Google Announces New 360-Degree Cameras for Creating Street View Images: Google is integrating “Street View ready” certification standards within 20 new 360-degree cameras that are coming to the market in 2017. Google announced that all of the cameras meet “one of four new ‘Street View ready’ standards,” which gives businesses “the flexibility to choose the best way to upload imagery based on [their] interests.”

Google is integrating Street View ready certification standards within twenty new 360-degree cameras that are coming to the market in 2017.

Google is integrating Street View ready certification standards within 20 new 360-degree cameras that are coming to the market in 2017.

Amazon Rolls Out the Echo Show: “Amazon unveiled the Echo Show, a WiFi-enabled home device with a seven-inch screen that is the newest addition to its Alexa-powered Echo range of home hubs that plays media and responds to voice commands.” This new device can be pre-ordered through Amazon now and will be shipped from June 28; however, it’s currently only available in the U.S.

Amazon Adds Free Voice Calling to Echo Speakers: “Along with the launch of its touchscreen-equipped Echo Show, Amazon is introducing a free voice calling and voice messaging service that you can use to chat with other Echo users.” Echo users can now use their device to call or message anyone with a supported Echo device or the Alexa app on their phone for free.

Instagram Launches Fully Functional Web App: Instagram now allows mobile users to upload photos and publish new posts via the web. In a move aimed at expanding Instagram’s global usage, the company added “core features of the main app, including photo sharing and a lightweight version of the Explore tab” to its mobile website. Although TechCrunch reports that “there’s still no posting [images and videos] from the desktop site,” CNET shares step-by-step instructions on how to post to Instagram from your computer browser.

Periscope Now Allows Android Users to Broadcast Live 360 Video: Periscope shared in a tweet that Android users can now broadcast live 360-degree video. This functionality was previously limited to users broadcasting on iOS or through Periscope Producer. Now anyone with the updated version of the iOS or Android app can broadcast in 360 degrees. Periscope also notes that users can also watch Periscope 360 video on all web browsers except Safari.

Facebook Closes Oculus Story Studio Division: In an announcement on the Oculus blog, the company shared that Facebook is shutting down its cinematic VR division, Oculus Story Studio. TechCrunch reports that Facebook’s Oculus will now be focusing its efforts on investing in, rather than creating, virtual reality.

Pinterest Rolls Out New Functionality for Lens Beta: Pinterest Lens beta can now identify more objects at once and read QR codes. Pinterest also expanded its “speedy” app shortcuts that were initially rolled out for Android to iOS users.

Pinterest Lens Bet can now identify more objects at once.

Pinterest Lens beta can now identify more objects at once.

YouTube Launches New Slate of Exclusive Ad-Supported Shows: YouTube announced plans to launch seven new “star-studded shows” that are “premiering exclusively on YouTube” and will be fully ad-supported. These shows will be free to watch globally and are expected to debut “beginning later this year.”

Want to catch our next show live? Click here to subscribe or add our show to your calendar.

Facebook News Feed Changes, Snapchat Updates and Facebook Group Discoveries and other social media news for May. 13, 2017.

Facebook News Feed Changes, Snapchat Updates and Facebook Group Discoveries and other social media news for May 13, 2017.

 

Source: Facebook News Feed Changes, Snapchat Updates, and Facebook Group Discoveries

How to Join, Participate In and Host Twitter Chats Like A Pro



How to Join, Participate In and Host Twitter Chats Like A Pro

If you haven’t participated in a Twitter chat yet, then you are missing out on something.

Twitter chats provide a remarkable opportunity for marketers to expand their social circle, increase their customer knowledge and create brand awareness at the same time.

As you may already know, Twitter chats involve various participants talking about a common subject using a designated hashtag. Twitter chats are moderated by a host and take place for a specific time duration.

With over 300 million active users, Twitter is certainly a force to be reckoned with. According to experts, by using Twitter chats, marketers can drastically boost the overall reach of their brand.

But don’t worry if you haven’t participated in any Twitter chats before. In this post, I’ll advise you how to host, join or participate in Twitter chats like a pro.

Let’s get started!

How do I join a Twitter chat?

Before simply jumping into a Twitter chat, take a second to sit back and observe what’s going on to make the most of it. Think of it as a relationship. Take it slow.

Start by identifying upcoming or ongoing Twitter chats that are related to your industry or niche. Make a list and prioritize those that will give you more exposure as a brand.

Take advantage of platforms like Twubs, Chat Salad and The Chat Diary to keep up with which chats are taking place on any given day. These platforms will put the hard yards into finding relevant Twitter chats for you. They will find them and then alert you about them shortly before they kick off so that you can then decide if you wish to take part.

Alternatively, the Twitter advanced search option can help you look for not just people or tweets, but upcoming chats as well. In the ‘words’ section of the advanced search feature, you can provide phrases like ‘tweetchat’, ‘Twitter chat’, etc. Additionally, you can provide keywords that are related to your industry.

Furthermore, in the ‘people’ section, you can look for tweets that belong to a certain account. This will help you identify upcoming chats in no time.

Next, spend a bit of time observing people interacting with each other in the chat to get familiar with the other participants.

There will be a few individuals that stand out during the chat. It is always constructive to follow key participants (as long as they stand out for the right reasons!). You can always retweet their content or show your support while interacting with them.

Be mindful that while Twitter chats are not the place to promote your business or brand directly, your Twitter profile should be up to date and ready to impress. Pin a tweet to the top of your page about your business or brand. Needless to say, your profile needs to create a strong impression, so make sure your bio reads well and profile image is up to date.

How to participate in a Twitter chat

Now that you are all prepped up, it’s time to start actively participating in your Twitter chat of choice.

No one starts a Twitter chat out of the blue. Most of the hosts (or company accounts) inform their audience about their chat at least a week or two before the designated date. You can use this pre-chat time as an opportunity to interact with the hosts about their aims and agenda. They will certainly appreciate your interest and you won’t be a stranger once the chat begins.

During the chat, you should make an effort to get to know other participants. If it’s a Q&A session, then you can come up with some thoughtful questions for the guests. Alternatively, if it is an open discussion, then you can casually interact with other participants.

Always use a participant’s handle when you’re in one-on-one communication. Be open to new ideas, and try not to say anything that could be construed as rude or offensive. Maintain a neutral tone and try to stay on topic.

Provide factual content: often, people make the rookie mistake of simply putting their subjective opinion out there without providing any facts to back it up. Don’t be vague – provide well-researched evidence to support your point of view.

You can also use infographics or other visual aids with your tweets.

If appropriate, you can always provide your own resources or blog URLs to strengthen your content. It will help other participants gain new information regarding the subject and help you create a lasting impression on others.

Note down the names of key influencers during the chat. After getting to know them, you can set up a Twitter list to keep in touch with these key participants.

Sometimes people think that the conversation is over as soon as the Twitter chat ends, but you shouldn’t let all those new contacts get away! When the chat ends, congratulate the host and the organizers for a great chat or event, and scan back through the chat to check out any tools, resources and points you may have missed.

When it comes to social media, a single ‘like’ or ‘retweet’ can go a long way. The organizers will appreciate your support and probably keep you posted about other upcoming events.

How to host a Twitter chat

After you’ve participated in a few Twitter chats, you can step it up a bit and host a chat as well.

While joining a Twitter chat can help you meet new people with similar interests, hosting a successful chat can significantly boost your brand image on social media.

Come up with a topic after doing a bit of research into emerging industry trends. Pick either a futuristic subject or one that is currently creating headlines. It will attract more participants and boost the overall impact of your chat.

After you come up with a topic, check that it hasn’t already been the focus of a Twitter chat. There is no point in choosing a topic where the debate has been done and dusted.

Next, create your own hashtag for your Twitter chat.

Picking the right hashtag can be tricky – try to make it short (since it will be appended to every tweet), clear and simple. Ideally, it will be able to relate back to your business or perhaps even branded to you or your company.

You should know your motive behind hosting your chat and your hashtag should reflect this. Consider this advice on how to use hashtags on social media to come up with a meaningful one.

Since you’ve already participated in a few Twitter chats, you should have a pretty decent idea of who you want to invite to your chat. Before coming up with the date and time of your chat, speak to a few influential people and check their availability.

Be patient and give it time if they take a while to get back to you. Having experts on your Twitter chat can do wonders to boost its reach to a whole new level.

Something to note in terms of timing is that Twitter engagement for brands is usually higher on weekends. That said, there are times when people prefer having a chat on weekdays as well.

Most of the time, Wednesdays and Fridays are considered ideal.

Also, keep your time zone in mind when designating a time. Ideally, you should mention your time zone to avoid any confusion.

Tweet about your chat to generate buzz at least 2-3 weeks before it occurs and let others know about the topic, hashtag, time and so forth. Ask your friends and followers to share it, and cross-promote the invitation across Facebook and Instagram.

To attract more participants, you can also use visual aids to make your tweets more interesting. Make sure your images go well with the overall tone of your brand and the topic, and use GIFs if appropriate to grab your audience’s attention.

A day or two before the chat, you’ll need to go over everything to make sure you’re ready to rock ‘n roll.

This means not just anticipating what questions or perspectives you may encounter, but knowing how you plan to moderate discussion, especially if things go awry.

Feel free to set house rules to help the participants and the guests interact successfully with each other.

Keep your resources, links and data ready. This will help you save time during the chat.

Lastly, pick a social media listening tool like Socialert to help you measure your hashtag’s reach, impact and influence. Storify is a straightforward, effective way to create a recap of each chat.

As a host, it is your duty to wrap up the chat in a thoughtful way, and thank all the guests and participants for being there.

You should never conclude the chat in a bittersweet manner. Be a responsible host by saying the last word or creating a compelling story via Twitter Moments about the concluded Twitter chat.

Additionally, you can write a blog post about it and tweet it to your audience. Feel free to let others know what they missed out on and why they should participate in your next Twitter chat.

Conclusion

The number one thing to remember in joining, participating in or hosting Twitter chats is that it’s not the right forum to shamelessly promote yourself or your brand.

The goal of all Twitter chats is to spread useful information regarding the designated topic and increase engagement between like-minded people.

They’re not the place for a hard sell, but when used strategically, can definitely elevate your digital marketing game to a whole new level.

Guest Author: Along with social media marketing Pankaj Narang is determined to shape his ideas into perfect products. CoFounder of Socialert, he believes in coming up with engaging tools to redefine the face of social media marketing. You can check his blog here.

The post How to Join, Participate In and Host Twitter Chats Like A Pro appeared first on Jeffbullas’s Blog.

 

Source: How to Join, Participate In and Host Twitter Chats Like A Pro

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers



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Today’s post comes from Social Media Examiner – a great blog full of great information. If you haven’t already subscribed, please do!

Do you want more social traffic to your blog posts?

Wondering how to tailor your blog post shares for each network?

Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog.

In this article, you’ll discover how to successfully cross-promote your blog posts on top social media platforms.

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers by Melanie Tamble on Social Media Examiner.

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers by Melanie Tamble on Social Media Examiner.

What Is Social Media Cross-Promotion?

To effectively cross-promote your blog posts, you can’t simply broadcast the same message on each social network; you need to tailor your message to fit each platform and audience.

For example, if you’re promoting a new blog post, you may need to address your Facebook friends in a different way than your business contacts on LinkedIn. On Twitter, you’re restricted to 140 characters, so you have to keep your message short and simple. On Pinterest, your image is the primary way to draw attention.

Each social network offers different options for promoting your content. The number of characters allowed differs and image sizes vary. You might add hashtags to turn posts into searchable content or add @ handles to connect directly with your followers.

How communities interact with various formats also differs. For example, using multiple hashtags works well for Twitter and Instagram, but using them on Facebook or LinkedIn won’t necessarily produce the same results.

When promoting your blog, tailor your posts for each social network.

When promoting your blog, tailor your posts for each social network.

Here’s a look at five top social networks and how to promote your blog posts to appeal to each community.

#1: Share It on Facebook

Facebook lets you promote your blog post on your profile and pages, and in groups.

Facebook posts can contain up to 10,000 characters, but only the first 480 characters are visible in the timeline; the rest are hidden behind the See More link. So put the essence of your message into the first 480 characters. Keep in mind, too, that Facebook posts with fewer than 50 characters have shown to be more engaging than longer posts.

This Facebook post is fewer than 480 characters, so all of the text will be shown in the news feed.

This Facebook post is fewer than 480 characters, so all of the text will be shown in the news feed.

Posts with images work best on Facebook. When you share your blog post, consider uploading an image and putting your link in the text field instead of using the automatic link preview post. This trick can help increase the reach of your Facebook post.

Plus, Facebook will upload those images automatically to your Facebook album so all of your blog images with links will be available in one place for your community to access.

When sharing your blog posts on Facebook, upload an image and add your link to the text field.

When sharing your blog posts on Facebook, upload an image and add your link to the text field.

Be sure to add a personal and engaging comment and invite readers to share their opinion. And although hashtags can turn posts into searchable content, they don’t work well for engagement on Facebook.

The best times to post on Facebook are from 1 to 4 PM, 6 to 10 PM, and on weekends.

The best frequency for posting on Facebook is once a day. Share your blog post once for initial promotion. Share it on your profile, your page, and in groups, but at different times and with different text. Reshare your evergreen blog posts every 2 to 3 months on your profile and mix them with other valuable content.

#2: Tweet It on Twitter

Twitter was the first social network to introduce hashtags and @ handles for better search and networking options. The platform recently made changes to the 140-character limit to give posts a little more space. Although Twitter is stretching its 140-character limit, it remains at its core a short message service.

Tweets with fewer than 140 characters work best. To get more retweets, be sure to include images and links.

Include links and images in your tweets for better engagement.

Include links and images in your tweets for better engagement.

If you add up to four hashtags, it will make your tweets more searchable for trending keywords and will generate more reactions. Include @ handles if you want to give credit to or message specific Twitter accounts.

Including hashtags in your tweets will improve discoverability.

Including hashtags in your tweets will improve discoverability.

Adding a call to action can improve your results. For example, ask for retweets, help, or for users to follow you.

The best times to post on Twitter are 8 to 10 AM, 11 AM to 1 PM, and after work from 4 to 7 PM.

The lifespan of a tweet is about 18 minutes, so it’s helpful to share your blog post on Twitter more than once on different days and at different times. Share it up to four times for your initial promotion, and then slow down to a weekly and then monthly frequency. Post your evergreen content every 2 to 3 months, but always mix your posts with curated content and other relevant content and retweets.

#3: Post It on LinkedIn

LinkedIn lets you post on your profile, on company and showcase pages, and in groups. You can also republish your blog posts on LinkedIn Pulse or SlideShare.

On your company page, your update can contain around 600 characters. Any text beyond the first 150 or so characters will be truncated and readers will need to click See More to view the complete post.

You have to click See More to see the rest of this LinkedIn post.

Users have to click See More to see the rest of this LinkedIn post.

Sharing your blog post with an image and link works best on LinkedIn. Make your text personal and engaging. Ask questions or encourage readers to interact with your post.

How-to and list posts tend to generate the most post views, likes, comments, and shares on LinkedIn.

Posing a question to users can encourage interaction on LinkedIn.

Posing questions to users can encourage interaction on LinkedIn.

The best times to post on LinkedIn are 8 to 10 AM and 4 to 6 PM.

Share your blog post once for the initial promotion. Repeat your post once a week, and then reduce that rate to every 2 to 3 months on your LinkedIn profile, but not on your page.

Post to your company page and/or your showcase page depending on your content, but do so at different times or days. Share your blog content in appropriate groups, but use different text depending on the group and target audience, and post on different days and times.

You can also republish your blog content on LinkedIn Pulse and publish it as a document on SlideShare; both are powerful high-traffic networks for business audiences.

#4: Pin It on Pinterest

On Pinterest, the image is the most important part of your pin. Use the description to convey what the pin is about. Pinterest gives you 500 characters to describe and comment on your images. You can collect your images in albums to sort them by topic or brand, and post images of any size.

Use the pin description to provide context to your image.

Use the pin description to provide context to your image.

To help convince users to click, keep your descriptions between 150 and 300 characters. Include searchable keywords as hashtags in the description for your image.

To promote your blog posts, always add a link to your pin descriptions to increase clicks to your site, because users can click on the pin to actually travel to your site.

Add calls to action (e.g., Repin, Read More, Learn More, or even Buy Now) in your description to encourage followers to engage.

Including a call to action in your pin description can encourage interaction.

Including a call to action in your pin description can encourage interaction.

The best times to post on Pinterest are from 12 to 2 PM and 7 to 10 PM. Also post on weekends.

Share the featured image of your blog post on Pinterest for your initial promotion. Then post all shareable images from your post gallery successively over the following days and weeks. This tactic allows you to reshare your blog post with different visual elements.

#5: Show It on Instagram

Instagram presents images in a single stream. The lifetime of an image post on Instagram is much shorter than on Pinterest. Most interaction takes place within the first few hours of posting.

Instagram provides a unique square size for images, which is 1080 x 1080 pixels. Captions can be up to 2,200 characters, of which only the first three lines are displayed in the news feed. (If the first paragraph is less than three lines, Instagram will cut off at the end of that paragraph.) To expand a truncated post, users have to click the More link.

Try to communicate the essence of your Instagram post in the first 155 characters.

Convey the main points of your Instagram post in the first 155 characters.

Convey the main points of your Instagram post in the first 155 characters.

Hashtags are important on Instagram, and many captions consist of hashtags only. Use the keywords of your blog post as hashtags so that as many Instagram users as possible can find your post. You can add up to 30 hashtags.

Instagram doesn’t display clickable links, but you can add a URL in your caption or point users to the URL in your profile to drive followers to your blog.

In the caption, point users to the blog post link in your Instagram bio.

In the caption, point users to the blog post link in your Instagram profile.

The best times to post on Instagram are midday and in the evening after work.

To promote your blog post on Instagram, start by sharing your featured image. Then over the following days and weeks, share other images from your blog post gallery to use different visuals to promote it.

Conclusion

Cross-promoting your content on social media can help drive traffic to your blog. However, if you push out the same message to all of your networks, you’ll miss opportunities for outreach and engagement.

Instead, you need to tailor your posts to each network and audience. In most cases, you don’t have to make major changes; a slightly different approach can greatly improve your results.

What do you think? Do you promote your blog posts on multiple social media channels? How do you alter your posts for each platform and audience? Please share your thoughts in the comments below.

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers by Melanie Tamble on Social Media Examiner.

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers by Melanie Tamble on Social Media Examiner.

 

Source: How to Promote Your Blog Posts Using Social Media: A Guide for Marketers

The Facebook Pixel: What It Is and How to Use It



Today’s post is from Hootsuite’s blog. I answer a lot of questions on Facebook’s Pixels – how to insert them, what to do with the information, etc. This article explains Facebook Pixels very clearly. Enjoy and be sure to visit Hootsuite’s blog for more educational content!

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If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel.

What is a Facebook pixel?

A Facebook pixel is code that you place on your website. It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website.

It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.

 

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Benefits of using a Facebook pixel

There are several ways you can use data collected from Facebook pixel tracking to refine your Facebook advertising strategy.

Track conversions

The Facebook pixel allows you to monitor how people interact with your website after viewing your Facebook ad.

You can even track customers across their devices so you know, for example, if people tend to see your ads on mobile but switch to a desktop before making a purchase—or maybe it’s the other way around. This information can help you refine your ad strategy and calculate your return on investment.

Remarket

Pixel tracking data allows you to show targeted ads to people who have already visited your site. You can choose to get really granular here—for example, you can show people an ad for the exact product that they abandoned in a shopping cart or added to a wishlist on your website.

This capability is why you should create a Facebook pixel now, even if you’re not using Facebook ads yet—so you have retargeting capabilities from your very first Facebook ad.

Create lookalike audiences

Facebook can use its targeting data to help you build a lookalike audience of people who have similar likes, interests, and demographics to people who are already interacting with your website, helping you expand your potential customer base.

Run effective ads

Using a Facebook pixel can make your ads more effective by improving the quality of the ads you run, and by improving the targeting of the people who see them.

In addition to improving your ads based on tracking their effectiveness, you can use Facebook pixel data to ensure your ads are seen by the people who are most likely to take your desired action.

For some examples of companies using the Facebook pixel effectively, check out our post 5 Surprising Ways to Optimize Your Facebook Ads.

How to use a Facebook pixel

You can use Facebook pixel tracking to collect data on two different kinds of events: a set of nine standard events that Facebook has predefined, or custom conversions that you set up yourself. An “event” is simply a specified action that a visitor takes on your website.

Standard events

The nine standard Facebook pixel events for which you can simply copy and paste standard Facebook event code are:

View content: Someone lands on a page on your website.
Search: Someone uses the search function to look for something on your site.
Add to cart: Someone adds a product to their shopping cart on your site.
Add to wishlist: Someone adds a product to a wishlist on your site.
Initiate checkout: Someone starts the checkout process to buy something from your site.
Add payment info: Someone enters their payment information in the purchase process on your website.
Make purchase: Someone completes a purchase on your website.
Lead: Someone signs up for a trial or otherwise identifies themselves as a lead on your site.
Complete registration: Someone completes a registration form on your site, such as for a subscription product.

Custom conversions

You can use custom conversion events in place of standard events, or to collect more details than Facebook pixel standard events can provide.

Custom conversions use URL rules based on specific URLS or URL keywords. So, for example, you could use Facebook pixel tracking to record views of a specific category of merchandise on your website, instead of tracking views of all content using the “view content” standard event—perhaps to separate dog owners from cat owners based on which sections of your pet supply website they viewed.

Before you can use Facebook pixel custom conversions, you’ll need to help Facebook understand the details of the conversion event you want to track. To do so, head to your Facebook Ads Manager, then go to Custom Conversions and click Create Custom Conversion to define your custom conversion event using URL rules.

You can also create Facebook pixel custom events by adding more details to standard events using additional bits of code called parameters. These allow you to customize the standard events based on:

How much a conversion event is worth
Product name, category, or ID
The number of items someone adds to their shopping cart
A specific search string
The status of a registration

How to create a Facebook pixel and add it your website

Now that you know what you can track, and why you would want to do so, it’s time to create your pixel and put it to work on your website.

Step 1: Create your pixel

1. From your Facebook Ads Manager, click the hamburger icon (≡) and choose Pixels.

The Facebook Pixel: What It Is and How to Use It | Hootsuite Blog

2. Click Create a Pixel.

The Facebook Pixel: What It Is and How to Use It | Hootsuite Blog

3. Name your pixel, accept the terms, and click Next. When choosing the pixel’s name, keep in mind that you only get one pixel for each ad account, so the name should represent your business, rather than a specific campaign.

The Facebook Pixel: What It Is and How to Use It | Hootsuite Blog

Step 2: Add the pixel code to your website

To put the pixel to work gathering information on your website, you now need to install some code on your webpages. There are two ways to do this depending on the tools you have incorporated into your website. We’ll use the copy-and-paste method here. The other option is to use an integration or tag manager.

1. Click Copy and Paste the Code.

The Facebook Pixel: What It Is and How to Use It | Hootsuite Blog

2. Copy and paste the pixel base code into the header code of your website—that is, post it after the tag but before the tag. You need to paste it into every single page, or into your template if you’re using one. When you’re finished, click Next.

The Facebook Pixel: What It Is and How to Use It | Hootsuite Blog

The Facebook Pixel: What It Is and How to Use It | Hootsuite Blog

3. Copy the appropriate event code based on the actions you want to track on your website. For custom conversion code, click Custom Event. This Facebook help article can help you figure out which type of setup is best for you: basic, recommended, or advanced.

The Facebook Pixel: What It Is and How to Use It | Hootsuite Blog

4. Paste the event code in the appropriate location on your webpage based on the action you want to track. It should go just below the tag for a new page that opens as a result of the tracked action (like a thank you page). Or, you can attach the code to specific HTML elements like buttons that trigger actions within a page. When you’re done, click Next.

The Facebook Pixel: What It Is and How to Use It | Hootsuite Blog

Step 3: Confirm your Facebook pixel is working

Before you start relying on the data from your Facebook pixel, you should confirm that it’s working properly.

1. Download the Facebook Pixel Helper extension for Google Chrome.

2. Visit the page where you have installed the Facebook pixel. If the extension finds the pixel, the icon will turn blue, and a popup will indicate how many pixels are found on the page. The popup will also tell you if your pixel is working properly. If not, it will provide error information so you can make corrections.

The Facebook Pixel: What It Is and How to Use It | Hootsuite Blog

Image via Facebook for Developers.

Note: The current Facebook pixel combines two older pixel versions: the conversion tracking pixel and custom audience pixel. Facebook discontinued the conversion tracking pixel on February 17, 2017. If you were using the Facebook conversion pixel, you’ll need to switch over to the new Facebook pixel. You can learn how to do so in this Facebook business help article. If you were using the old custom audience pixel, these instructions for Facebook pixels explain how to upgrade to the new version.

Get the most out of your Facebook ad budget with AdEspresso by Hootsuite or Hootsuite Ads. Both are powerful options that make it easy to create, manage, and optimize campaigns.

Learn More

The post The Facebook Pixel: What It Is and How to Use It appeared first on Hootsuite Social Media Management.

 

Source: The Facebook Pixel: What It Is and How to Use It

Instagram Zoom: How to Get the Most From Instagram’s New Feature (Plus Inspiration From 10 Awesome Brands)



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Is your demographic on Instagram? If so, and you are using Instagram, this is a great primer on using one of the features – Zoom. Very cool! Although the examples are not bookish, your creative side will help you think of similar examples for your work, I’m sure!

 

Over the past six months, Instagram has released some exciting updates, from a new logo to longer videos and even a new way to share everyday moments with Instagram Stories.

Recently, Instagram announced another interesting (and long-awaited) feature: the ability to zoom in on photos and videos.

Instagram users can now pinch photos and videos to zoom in and take a closer look. This update has been released for iPhone users and Instagram says this update will be rolling out to Android over the coming weeks, too.

As with any new feature, this opens up a ton of opportunity and some more flexibility with the types of content we can create on Instagram.

We decided to dive in at the deep end and take a look at how this feature works, what brands are already doing with zoom, and how you can use it as well.

Let’s get started.

How to Zoom on Instagram

To zoom on Instagram you simply need to pinch the screen.

The pinch to zoom expression has been a feature on Facebook, Twitter, and many other apps for a while now, and it’s also a common practice within the iPhone camera roll, so it feels like a natural expression for Instagram’s users to adopt.

Here’s a quick example of Instagram zoom in action from PetaPixel:

When you pinch to zoom, the photo or video expands in a lightbox and moves out of the original frame to take over the rest of your screen.

Instagram images are still uploaded at around 1080px in width, so if you zoom in too far the content may look a little grainy. Here’s a quick breakdown of the sizes Instagram uploads photos at:

Square Image: 1080px in width by 1080px in height
Vertical Image: 1080px in width by 1350px in height
Horizontal Image: 1080px in width by 566px in height

(Here’s more info on ideal image sizes for Instagram and all other social networks.)

Why zoom opens up new content opportunities

As marketers, we’re always on the lookout for new ways to create and share engaging content with our audience, and Instagram’s zoom feature provides a great opportunity to do just that.

Zoom allows us to get a little creative with our content and also makes Instagram posts a little more interactive. Instead of simply viewing an image or watching a video, users can now zoom around and choose to focus in on certain aspects of our posts.

Some content will naturally entice users to zoom; a beautiful beach scene or a shot of a well-known landmark may pique curiosity, for example. But in most cases, we’ll need to give users a reason to take a closer look at our content. Zooming can be a way to enhance your Instagram content, create fun competitions and games and also encourage Instagrammers to pause and take a moment to engage with your posts.

Here’s a quick look at how 10 brands have already started to use Instagram’s zoom feature within their content.

10 Examples of brands using Zoom

Note: We’ve tried to illustrate how the zoom feature looks with each example. If you’d like to check them out on Instagram, we’ve linked to each post in the accompanying descriptions. Click on each link from a mobile device, open it in the Instagram app and then pinch and zoom across the screen.

1. British Airways

instagram-zoom-berlin

British Airways shared this lovely photo of Berlin as a way to start a discussion around city breaks in the German city. By zooming in, users can check out some of Berlin’s most popular sights and landmarks.

The airline also made good use of the caption to encourage zooming:

#Zoom in for a closer look. Where will your next #CityBreak be? Whether it’s iconic #sights, the buzz of a traditional market or the best in local cuisine, city breaks are one of our favourite journeys.

2. Bud Light

bud

Bud Light turned to Instagram to reveal the flavor of one of their new beverages. Using clever copywriting in the caption “Our new flavor is just a pinch away,” the brand encouraged users to zoom in and discover their new flavor.

3. Primark

instagram-zoom-primark

Primark used Instagram’s zoom feature to showcase its latest product releases. By zooming in, Instagram users can scan through the products and take a closer look. This was a fun and unique way to let followers check out their latest stock and made great use of Instagram’s newest feature.

4. BMW España

instagram-zoom-bmw

In this Instagram post, BMW shared a photo of a driver at the wheel of their new M4 model. The caption asks, “How fast is our #BMWM4 going through the circuit? #Zoom to guess.”

5. FedEx

instagram-zoom-fedex

I’m a huge fan of FedEx’s Instagram feed. They use the platform to show FedEx’s delivery drivers, vans, and planes out delivering parcels and giving followers a behind the scenes glimpse of how their parcels arrive. In this example, FedEx gave followers a view out of a plane window and allowed them to zoom in on the sunset and a view of another FedEx plane.

6. General Electric

instagram-zoom-ge

General Electric shared this photo from Pulitzer prize-winning photographer, Vincent Laforet. It features a bird’s-eye view of GE’s Tier 4 locomotive as it snakes along the Transit Test Track at the Transportation Technology Center.

In the caption, GE asks Instagrammer’s to take a closer look and asks: “How many rail cars can you spot?”

7. Reyka Vodka

instagram-zoom-vodka

Icelandic brand, Reyka Vodka, used zoom to celebrate some of its country’s most famous landmarks. The beautifully put-together illustration features a small map of Iceland, which when zoomed, reveals the landmarks and one of Reyka’s branded bottles.

To encourage users to zoom, Reyka turned to the 🔍 emoji and also used the hashtag #instazoom.

8. The Cheesecake Factory

instagram-zoom-cheesecake

The Cheesecake Factory used zoom as a way to turn an Instagram post into an interactive game. The post features 12 images of various desserts available at the Cheesecake Factory and asks viewers which cheesecake is featured twice. By zooming, users can take an up-close look at each cake and see which one features more than once.

9. Noosa yogurt

instagram-zoom-yoghurt

Noosa Yogurt used zoom to reveal the words hidden within a speech bubble. This post is captioned, “What do cows say when they play hide-and-seek? Hint: pinch and zoom to find out.”

10. MorningStar Farms

instagram-zoom-farms

Instagram also allows you to zoom in on video content and this example from MorningStar Farms is one of the first I’ve seen where the brand encourages the user to zoom on a video. The video itself is a short animation of the crop growing up from a seed, and it’s captioned: “Zoom in to see how a something small can make a big impact. Like this small seed.”

How to use zoom in your content: 3 best practices

As the above examples illustrate, zooming can be a really fun, creative way to make your Instagram content stand out. But how can you use it in your day-to-day social media schedule? Here are some early thoughts:

1. Use it sparingly

New features tend to be overused at the beginning, and if every post you share asks users to zoom in, the novelty may wear off. However, when used sparingly, it feels like zoom will be a great tool to have in your arsenal.

Be sure to experiment with various types of posts, like some of the examples above, and use your creativity. But be careful not to overuse this feature and instead only use it in special instances.

2. Give your followers a reason to zoom

“With the zoom feature, there needs to be some inherent reason to look at an image closer to discover something, but that action of discovery still needs to connect to the brands messaging in some way or it’ll just feel like a gimmick,” Steve O’Connell, ecd and partner at Red Tettemer O’Connell + Partners, explained to AdWeek.

When it comes to planning the types of content you’d like to encourage users to zoom on, give clear thought to the “why” behind it. Why will a user want to zoom? How can we entice them to stop scrolling their feed and spend some time with our content?

3. Stay on brand

Jumping on the latest trends and updates can occasionally lead to content that goes off brand and moves away from a business’ overall social media strategy. The FedEx post included in the list above is a great example of staying true to your brand. FedEx’s Instagram is built around taking followers on a journey and sharing how their parcels go from A to B. If FedEx were to jump into a scavenger hunt with a parcel hidden somewhere in the post, this probably wouldn’t feel true to their brand.

Over to you

Thanks for reading! I’d love to hear your thoughts on this much anticipated Instagram feature. Have you used zoom much to get a closer look at any photos or videos on Instagram?

I’d also love to discuss the opportunities their feature presents to brands as well. Have you created any content specifically with zoom in mind? Are there any more great examples of brands using zoom that we have missed?

Feel free to jump in the comments and I’d be excited to chat with you there.

Source: Instagram Zoom: How to Get the Most From Instagram’s New Feature (Plus Inspiration From 10 Awesome Brands)

Now You Can See Your Goodreads Friends’ Updates – Right in Kindle for iOS (U.S. Members)



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Ed Note: Since I’m Canadian, I can’t see this feature. For those of you in the US – can you? And what do you think of it?

“Ah, how good it is to be among people who are reading.”
Rainer Maria Rilke, “The Notebooks of Malte Laurids Brigge”
Are you a Kindle reader? We have more good news for you! Today, we’re introducing Goodreads Updates inside Kindle for iOS. Seeing and discussing what your friends are reading is now just one tap away in the same app where you read your books.Books, Books, and More Books!With Goodreads Updates in Kindle for iOS, you can see your friends’ latest updates about books they are reading and want to read, reviews and ratings of books they’ve read, quotes that were significant to them in the books they’re reading, and more.Want additional ideas on books to read? (And why wouldn’t you?!) Right underneath each update, you’ll also see the other books your friend has added to that same shelf. For example, if your friend just marked a new book as “Want to Read,” you’ll see and can quickly swipe through the other books she wants to read. It’s all designed for serendipity – helping you find more delightful moments when you discover a book you might have missed, or are reminded of a book you’ve been meaning to read.

Spark a Discussion with Likes and CommentsNotice a friend has started reading one of your favorite books? Like it and let her know. Use the comments to ask questions, share a different perspective, or have a “you too?” moment with your friends.

Instantly Start ReadingWe often hear from Goodreads members that learning about new books from friends is one of the top ways they discover new books to read. Has a book your friend is reading caught your interest? With one tap you can download a free sample…and then just start reading. ☺Tip: When using Kindle for iOS, remember that you can’t buy books directly inside the app. Here’s a handy reminder on how to buy Kindle books on your iPhone or iPad:1) Open the Kindle Store in Safari (http://amazon.com/Kindle-eBooks). Better yet – save it as a bookmark on your home screen.2) Search for your book3) Tap “Buy now with 1-click”I want to use it now! How do I get it?1) Download the latest version of the free Kindle for iOS app.2) If you haven’t already, link your Goodreads account to the app by going to Settings in the app. Alternatively, click here to go to Goodreads.com, and scroll to the Amazon section to connect your accounts. 3) Open up the app and click on “goodreads” in the top navigation bar to see your Goodreads Updates.Didn’t you just add some other new Goodreads + Kindle features last month?Yes! This is the latest in a series of new features making reading with Kindle even better for Goodreads members. Check out Auto-Updates on Kindle for iOS and Kindle Notes & Highlights on Goodreads—stay tuned for more to come.How does this work with the Goodreads app?Both apps work in harmony with each other. Just as we’ve done with Kindle E-readers and Fire tablets, we’re bringing the Goodreads features most closely associated with reading right into the Kindle for iOS experience. When you want to use more of the rich set of features Goodreads has to offer, just open up the Goodreads iOS app. Remember that to access Goodreads features on Kindle for iOS, Kindle E-readers, and Fire tablets, you need to link your Goodreads account to Amazon. To do this on Goodreads.com, click here and scroll to the Amazon section.How do I control what my friends see from me in their Goodreads Updates?As always, you have full control over what you share on Goodreads. Books, quotes, reviews and other items only appear if you decide to share them. And any time you want to double check what you have shared, you can go to your Goodreads profile on the Goodreads apps or on Goodreads.com. You can find more information here.When will Goodreads Updates be available for Kindle for iOS users outside the U.S.?We will announce additional marketplaces as we roll them out. Currently, Goodreads Updates is available for U.S. customers who have an Amazon.com account and have linked their Goodreads and Amazon accounts. (You can link them here.)When will Goodreads be integrated into Kindle for Android?

Source: Now You Can See Your Goodreads Friends’ Updates – Right in Kindle for iOS (U.S. Members)